A review on the factors that affecting the selection of marketing channels among the small-scale farmers

Nur Nabila Huda A., . and Nur Ain Syakirin N., . A review on the factors that affecting the selection of marketing channels among the small-scale farmers. pp. 160-164. ISSN 2462-1757

This study investigated the variables that affecting the selection of marketing channels (MC) among the small-scale farmers. Small scale farmers were defined as the farmers who have the land less than 2 hectares and have limited land. Small scale farmers also have limited information and poor technology. Hence selects the right MC can improve their market information in fact increasing their sales and profit gains as well. Aims of this research are to identify the relationship between factors of that affecting the selection of marketing channel and the market selection decisions done among the farmers and to investigate the most preferred marketing channel by the farmers. The expected contribution of this study is to understand about the factors that affecting the selection of market channels. The author will indicate the past studies to find out the significant determinants of the MC selection. The research findings indicate that the key factors influence the selection of MC are categorized into farmers related factors products related factors farms related factors and market related factors. Meanwhile the marketing channels involved are zero level MC first level MC second level MC and third levels MC. The author also can conclude that the most dominant factor that can affect the selection of marketing channel is the market related factors.The author recommended the engagement of the district Agriculture Office to help the small-scale farmers to market their production. The author also recommended the small-scale farmers to find the alternatives to promote their production itself with gaining a lot of knowledge to improve their quality of the production. The author recommended the best MC to the farmers is zero level MC because it gives more benefits to the farmers rather than the other level of marketing channels.

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Abstract

This study investigated the variables that affecting the selection of marketing channels (MC) among the small-scale farmers. Small scale farmers were defined as the farmers who have the land less than 2 hectares and have limited land. Small scale farmers also have limited information and poor technology. Hence selects the right MC can improve their market information in fact increasing their sales and profit gains as well. Aims of this research are to identify the relationship between factors of that affecting the selection of marketing channel and the market selection decisions done among the farmers and to investigate the most preferred marketing channel by the farmers. The expected contribution of this study is to understand about the factors that affecting the selection of market channels. The author will indicate the past studies to find out the significant determinants of the MC selection. The research findings indicate that the key factors influence the selection of MC are categorized into farmers related factors products related factors farms related factors and market related factors. Meanwhile the marketing channels involved are zero level MC first level MC second level MC and third levels MC. The author also can conclude that the most dominant factor that can affect the selection of marketing channel is the market related factors.The author recommended the engagement of the district Agriculture Office to help the small-scale farmers to market their production. The author also recommended the small-scale farmers to find the alternatives to promote their production itself with gaining a lot of knowledge to improve their quality of the production. The author recommended the best MC to the farmers is zero level MC because it gives more benefits to the farmers rather than the other level of marketing channels.

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Item Type:	Article
AGROVOC Term:	Marketing channels
AGROVOC Term:	Agriculture
AGROVOC Term:	analysis
AGROVOC Term:	Market promotion
AGROVOC Term:	Rural development
AGROVOC Term:	Small scale farming
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/10601

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