The development of indicators for social enterprise business model in Melitourism

Hidalgoa, Hanilyn A. and Fresnidoa, Mia Bella R. and Nicolasb, Amelia R. and Prestoc, Presbel B. (2022) The development of indicators for social enterprise business model in Melitourism. Journal of Agribusiness Marketing (Malaysia), 9. pp. 72-93. ISSN 1985-3890

Melitourism is a special type of farm tourism that utilises stingless bees as a tourism product. However, stingless beekeeping is not a primary livelihood for most curious beginners, such that the business aspects of the operation are often neglected. This paper aims to develop a model for melitourism social enterprise. With the appropriate entrepreneurial framework, the residents, the local government, and the local businesses will be able to participate and benefit from the melitourism process. The study used an extensive review of more than a hundred literature. The development of the model was anchored on Isenberg's Entrepreneurial Ecosystem and Sustainable Livelihood. The results comprehensively discussed ten components: human capital, financial capital, market access, bioecology, technology, ethics, tourism, culture and heritage, policy, and social capital. Transitioning from conventional beekeeping to melitourism needs careful planning on the part of the farmers. Simply having a passion for beekeeping is not enough. Bee farmers operate within an entrepreneurial ecosystem wherein they must collaborate with policymakers, residents, and organisations

Full text available from: Official URL: https://www.fama.gov.my/documents/20143/559576/The...

Abstract

Melitourism is a special type of farm tourism that utilises stingless bees as a tourism product. However, stingless beekeeping is not a primary livelihood for most curious beginners, such that the business aspects of the operation are often neglected. This paper aims to develop a model for melitourism social enterprise. With the appropriate entrepreneurial framework, the residents, the local government, and the local businesses will be able to participate and benefit from the melitourism process. The study used an extensive review of more than a hundred literature. The development of the model was anchored on Isenberg's Entrepreneurial Ecosystem and Sustainable Livelihood. The results comprehensively discussed ten components: human capital, financial capital, market access, bioecology, technology, ethics, tourism, culture and heritage, policy, and social capital. Transitioning from conventional beekeeping to melitourism needs careful planning on the part of the farmers. Simply having a passion for beekeeping is not enough. Bee farmers operate within an entrepreneurial ecosystem wherein they must collaborate with policymakers, residents, and organisations

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Item Type:	Article
AGROVOC Term:	apiculture
AGROVOC Term:	honey
AGROVOC Term:	ecotourism
AGROVOC Term:	entrepreneurship
AGROVOC Term:	beekeepers
AGROVOC Term:	socioeconomic impact
AGROVOC Term:	sustainable development
Geographical Term:	Philippines
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	15 Nov 2025 04:29
Last Modified:	03 Feb 2026 03:51
URI:	http://webagris.upm.edu.my/id/eprint/1466

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