Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community


Citation

Salina Kassim, . and Siti Rahayu Hussin, . (2022) Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community. Journal of Agribusiness Marketing (Malaysia), 9. pp. 94-106. ISSN 1985-3890

Abstract

Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.


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Abstract

Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.

Additional Metadata

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Item Type: Article
AGROVOC Term: Melipona
AGROVOC Term: apiculture
AGROVOC Term: rural development
AGROVOC Term: agricultural marketing
AGROVOC Term: honey production
AGROVOC Term: market research
AGROVOC Term: beekeepers
AGROVOC Term: sustainable agriculture
Geographical Term: Malaysia
Depositing User: Nor Hasnita Abdul Samat
Date Deposited: 15 Nov 2025 04:44
Last Modified: 03 Feb 2026 03:53
URI: http://webagris.upm.edu.my/id/eprint/1467

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