Citation
Jamil Ahmad, . and Berahim Othnin, . and Zaharah Talib, . (1991) A study on consumer preferences and buying habits of fresh cut flowers in Peninsular Malaysia. [Proceedings Paper]
Abstract
A study on consumer preferences and buying habits of fresh cut flowers was conducted in Peninsular Malaysia. Five types of flower were preferred namely roses carnations chrysanthemums orchids and pompons. The users preferred red yellow pink white and purple flowers. Cut flowers were bought mostly in the form of stalks and bouquets. The demand for fresh cut flowers increased on special occasions. The Chi-square test showed that relationships between the amount of purchases with the variables - race age sex income and marital status was highly significant at 1 percent level.
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Abstract
A study on consumer preferences and buying habits of fresh cut flowers was conducted in Peninsular Malaysia. Five types of flower were preferred namely roses carnations chrysanthemums orchids and pompons. The users preferred red yellow pink white and purple flowers. Cut flowers were bought mostly in the form of stalks and bouquets. The demand for fresh cut flowers increased on special occasions. The Chi-square test showed that relationships between the amount of purchases with the variables - race age sex income and marital status was highly significant at 1 percent level.
Additional Metadata
| Item Type: | Proceedings Paper |
|---|---|
| Additional Information: | Available at Perpustakaan Sultan Abdul Samad Universiti Putra Malaysia 43400 UPM Serdang Selangor. H62 A1S471 1991 Call Number |
| AGROVOC Term: | Cut flowers |
| AGROVOC Term: | Rosa |
| AGROVOC Term: | Orchidaceae |
| AGROVOC Term: | Chrysanthemum |
| AGROVOC Term: | Floriculture |
| AGROVOC Term: | Consumers |
| AGROVOC Term: | Consumer behaviour |
| AGROVOC Term: | Economics |
| Geographical Term: | MALAYSIA |
| Depositing User: | Ms. Norfaezah Khomsan |
| Last Modified: | 24 Apr 2025 05:26 |
| URI: | http://webagris.upm.edu.my/id/eprint/14803 |
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