Citation
Azhar Ismail, . and Rosmin Kasran, . and Furtek D.B., . (2007) Everyone is loco for Malaysian cocoa: Malaysian Cocoa Board 100-year vision. [Proceedings Paper]
Abstract
Our vision for the Malaysian cocoa industry by the end of this century is based on several premises: 1 Malaysia will have been a fully-developed country for at least 80 years so land and labor will be much more expensive than in other cocoa-producing countries. 2 Malaysia will be a major processor of beans and manufacturer of chocolate. 3 Growers will be well-educated so they can adopt advanced technologies. 4 Natural chocolate will have stiff competition from artificial chocolates. 5 Consumers will demand quality and uniqueness and can pay for it.
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Abstract
Our vision for the Malaysian cocoa industry by the end of this century is based on several premises: 1 Malaysia will have been a fully-developed country for at least 80 years so land and labor will be much more expensive than in other cocoa-producing countries. 2 Malaysia will be a major processor of beans and manufacturer of chocolate. 3 Growers will be well-educated so they can adopt advanced technologies. 4 Natural chocolate will have stiff competition from artificial chocolates. 5 Consumers will demand quality and uniqueness and can pay for it.
Additional Metadata
| Item Type: | Proceedings Paper |
|---|---|
| AGROVOC Term: | THEOBROMA CACAO |
| AGROVOC Term: | BREEDING |
| AGROVOC Term: | FARMING SYSTEMS |
| AGROVOC Term: | PLANT DISEASES |
| AGROVOC Term: | PEST CONTROL |
| AGROVOC Term: | HARVESTING |
| AGROVOC Term: | MARKETING |
| AGROVOC Term: | ANALYSIS |
| AGROVOC Term: | COCOA INDUSTRY |
| AGROVOC Term: | MALAYSIA |
| Geographical Term: | MALAYSIA |
| Depositing User: | Ms. Norfaezah Khomsan |
| Last Modified: | 24 Apr 2025 05:27 |
| URI: | http://webagris.upm.edu.my/id/eprint/15692 |
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