Sustainable entrepreneurship practices as predictor of micro enterprises performance in rural context: a structural equation modelling approach

Siti Fahazarina Hazudin, . and Suhanom Mohd Zaki, . and Muhammed Soffiq Saripin, . and Faizan Abd Jabar, . and T. Ramayah, . and Noor Izyan Mohamad Adnan, . (2023) Sustainable entrepreneurship practices as predictor of micro enterprises performance in rural context: a structural equation modelling approach. Journal of Sustainability Science and Management (Malaysia), 18 (7). pp. 11-34. ISSN 2672-7226

Entrepreneurial Sustainability Practices (ESPs) remain under-discussed despite rising concerns about the environment. Entrepreneurship is critical to economic and social endeavours, particularly for underprivileged communities. Nonetheless, it is argued that environmental preservation should be incorporated into entrepreneurial development, which is critical for achieving the Sustainable Development Goals (SDGs). Therefore, the objective of the study is to determine whether adopting ESPs increases the likelihood of superior business performance among Micro-entrepreneurs (MEs) in rural settlements. The Jengka Triangle Village, which is in Pahang State, Malaysia was selected as the study population, and the findings were to be generalised using Smart PLS 3.3.9 to model the ESPs using Structural Equation Modelling (SEM) analysis. The study discovered that people skills, financial management, and marketing skills all contributed significantly to the MEs’ superior performance on seven ESP measures. The study also discovered that environmental aspects of ESPs, such as ecosystem management, production management, and stakeholder management, were unlikely to result in a performance advantage. Given the reduced importance placed on environmental concerns in current circumstances, this article discusses implications for policy and best practices in managing entrepreneurship sustainability objectives.

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Abstract

Entrepreneurial Sustainability Practices (ESPs) remain under-discussed despite rising concerns about the environment. Entrepreneurship is critical to economic and social endeavours, particularly for underprivileged communities. Nonetheless, it is argued that environmental preservation should be incorporated into entrepreneurial development, which is critical for achieving the Sustainable Development Goals (SDGs). Therefore, the objective of the study is to determine whether adopting ESPs increases the likelihood of superior business performance among Micro-entrepreneurs (MEs) in rural settlements. The Jengka Triangle Village, which is in Pahang State, Malaysia was selected as the study population, and the findings were to be generalised using Smart PLS 3.3.9 to model the ESPs using Structural Equation Modelling (SEM) analysis. The study discovered that people skills, financial management, and marketing skills all contributed significantly to the MEs’ superior performance on seven ESP measures. The study also discovered that environmental aspects of ESPs, such as ecosystem management, production management, and stakeholder management, were unlikely to result in a performance advantage. Given the reduced importance placed on environmental concerns in current circumstances, this article discusses implications for policy and best practices in managing entrepreneurship sustainability objectives.

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Item Type:	Article
AGROVOC Term:	entrepreneurship
AGROVOC Term:	microenterprises
AGROVOC Term:	rural development
AGROVOC Term:	literature reviews
AGROVOC Term:	sampling
AGROVOC Term:	questionnaires
AGROVOC Term:	rural economics
AGROVOC Term:	community involvement
AGROVOC Term:	socioeconomic development
AGROVOC Term:	sustainable development
Geographical Term:	Malaysia
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	23 Nov 2025 04:34
Last Modified:	23 Nov 2025 04:34
URI:	http://webagris.upm.edu.my/id/eprint/1572

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