Message meaning of Nyarai salibutan ecotourism in environmental communication

Hasmira, Mira Hasti and Barlian, Eri and Frinaldi, Aldri (2023) Message meaning of Nyarai salibutan ecotourism in environmental communication. Journal of Sustainability Science and Management (Malaysia), 18 (7). pp. 216-224. ISSN 2672-7226

This study evaluates the meaning of Nyarai Salibutan Ecotourism as the main message in environmental communication. This is a qualitative study with a hermeneuticoriented approach, which is later known as the interpretive approach. Data were collected through observation, in-depth interviews and documentation studies. The location of the study was Nagari Salibutan, Lubuk Alung Sub-district, Padang Pariaman Regency, West Sumatra Province, Indonesia. The results showed that there were four groups of meaning for environmental components by society: (1) Meaning based on previous stories; (2) meaning based on reality; (3) meaning based on value systems; and (4) meaning based on government policies. Based on the interpretative analysis, the meaning given by society to the Nyarai Ecotourism area is as a cultural symbol. This meaning is based on the cognitive, evaluative and symbolic systems in society. This observation is further examined with the theory of cultural ecology that over time the meaning given by society is by the existing ecological wisdom with the government’s policy of making this area an ecotourism realm, changing the meaning of the society into a tourism meaning.

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Abstract

This study evaluates the meaning of Nyarai Salibutan Ecotourism as the main message in environmental communication. This is a qualitative study with a hermeneuticoriented approach, which is later known as the interpretive approach. Data were collected through observation, in-depth interviews and documentation studies. The location of the study was Nagari Salibutan, Lubuk Alung Sub-district, Padang Pariaman Regency, West Sumatra Province, Indonesia. The results showed that there were four groups of meaning for environmental components by society: (1) Meaning based on previous stories; (2) meaning based on reality; (3) meaning based on value systems; and (4) meaning based on government policies. Based on the interpretative analysis, the meaning given by society to the Nyarai Ecotourism area is as a cultural symbol. This meaning is based on the cognitive, evaluative and symbolic systems in society. This observation is further examined with the theory of cultural ecology that over time the meaning given by society is by the existing ecological wisdom with the government’s policy of making this area an ecotourism realm, changing the meaning of the society into a tourism meaning.

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Item Type:	Article
AGROVOC Term:	ecotourism
AGROVOC Term:	environmental control
AGROVOC Term:	interviews
AGROVOC Term:	data collection
AGROVOC Term:	questionnaires
AGROVOC Term:	environmental factors
AGROVOC Term:	stakeholders
AGROVOC Term:	sustainability
AGROVOC Term:	environmental impact
Geographical Term:	Malaysia
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	23 Nov 2025 05:36
Last Modified:	23 Nov 2025 05:36
URI:	http://webagris.upm.edu.my/id/eprint/1588

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