Citation
Nik Ismail Azlan A.R., . (2000) Marketing of medicinal plants using landscape architectural design. [Proceedings Paper]
Abstract
Not many people realise the usefulness and curing properties of medicinal plants even though these plants have been used since centuries ago. What is needed is some form of marketing technique combined with landscape architectural design to generate and create awareness on the importance of these medicinal plants to society. The application of market segmentation to provide the product benefit to the consumers is necessary in promoting the medicinal plants to a larger section of the population. This paper highlights the design of theme gardens as one aspect of the marketing concept.
Download File
Full text available from:
|
Abstract
Not many people realise the usefulness and curing properties of medicinal plants even though these plants have been used since centuries ago. What is needed is some form of marketing technique combined with landscape architectural design to generate and create awareness on the importance of these medicinal plants to society. The application of market segmentation to provide the product benefit to the consumers is necessary in promoting the medicinal plants to a larger section of the population. This paper highlights the design of theme gardens as one aspect of the marketing concept.
Additional Metadata
| Item Type: | Proceedings Paper |
|---|---|
| Additional Information: | Available at Perpustakaan Sultan Abdul Samad Universiti Putra Malaysia 43400 UPM Serdang Selangor Malaysia. RS164 S471 1999 Call Number |
| AGROVOC Term: | DRUG PLANTS |
| AGROVOC Term: | TRADITIONAL MEDICINES |
| AGROVOC Term: | LANDSCAPE |
| AGROVOC Term: | DESIGN |
| AGROVOC Term: | LANDSCAPING |
| AGROVOC Term: | GARDENS |
| AGROVOC Term: | MARKET GARDENS |
| AGROVOC Term: | MARKETING |
| AGROVOC Term: | MARKETING TECHNIQUES |
| AGROVOC Term: | MALAYSIA |
| Geographical Term: | MALAYSIA |
| Depositing User: | Ms. Norfaezah Khomsan |
| Last Modified: | 24 Apr 2025 05:27 |
| URI: | http://webagris.upm.edu.my/id/eprint/15881 |
Actions (login required)
 |
View Item |
