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Abu Kasim Ali, . Instant noodles: Relationship between ethnic groups and consumption patterns in Malaysia. pp. 49-53. ISSN 0127-4171
Abstract
Instant noodles was a fast growing industry in Malaysia with sales of over M70 million a year. It was widely consumed by all the ethnic groups in this country as a convenience food. This article highlighted the instant noodles consumption patterns among the various ethnic groups from a consumer survey conducted in Kuala Lumpur. Eating habits choice of brand flavour market outlet and advertising were discussed
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Abstract
Instant noodles was a fast growing industry in Malaysia with sales of over M70 million a year. It was widely consumed by all the ethnic groups in this country as a convenience food. This article highlighted the instant noodles consumption patterns among the various ethnic groups from a consumer survey conducted in Kuala Lumpur. Eating habits choice of brand flavour market outlet and advertising were discussed
Additional Metadata
| Item Type: | Article |
|---|---|
| Additional Information: | 2 tables; Summaries (En Malay) |
| AGROVOC Term: | ALIMENTOS INSTANTANEOS |
| AGROVOC Term: | GRUPOS ETNICOS |
| AGROVOC Term: | CONSUMO DE ALIMENTOS |
| AGROVOC Term: | MALASIA/ ENCUESTAS |
| Depositing User: | Ms. Norfaezah Khomsan |
| Last Modified: | 24 Apr 2025 05:54 |
| URI: | http://webagris.upm.edu.my/id/eprint/19353 |
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