Muslim consumers perception and purchase intention toward GM food

Hassan S. H., . and John Kua S. B., . Muslim consumers perception and purchase intention toward GM food. pp. 806-815. ISSN 2231-7546

The attention on genetically modified (GM) food industry is increasing due to the flourishing of biotechnology. However there are some debates on the associated benefits and risks of employing modification technology in food industry. This study strives to examine the causes that determine consumers benefit and risk perceptions on GM foods. Besides the influence of perceived benefit and risk of GM food on consumers attitude is investigated. The empirical results of this study showed that GM food knowledge and GM food characteristics have been acting as important predictors of both benefits and risks perceptions. Further it is also found that perceived benefits showed significant positive influence on attitude and attitude affects purchase intention towards GM food. Research implications to policy makers scientists and market practitioners are covered in which suggestions and recommendations are provided to these parties. Lastly research implications and recommendations to future research are discussed.

Full text available from: Official URL: http://www.ifrj.upm.edu.my/23%20(02)%202016/(47).p...

Abstract

The attention on genetically modified (GM) food industry is increasing due to the flourishing of biotechnology. However there are some debates on the associated benefits and risks of employing modification technology in food industry. This study strives to examine the causes that determine consumers benefit and risk perceptions on GM foods. Besides the influence of perceived benefit and risk of GM food on consumers attitude is investigated. The empirical results of this study showed that GM food knowledge and GM food characteristics have been acting as important predictors of both benefits and risks perceptions. Further it is also found that perceived benefits showed significant positive influence on attitude and attitude affects purchase intention towards GM food. Research implications to policy makers scientists and market practitioners are covered in which suggestions and recommendations are provided to these parties. Lastly research implications and recommendations to future research are discussed.

[error in script]

Item Type:	Article
AGROVOC Term:	Genetically modified foods
AGROVOC Term:	Food industry
AGROVOC Term:	Consumers
AGROVOC Term:	Perception
AGROVOC Term:	Attitudes
AGROVOC Term:	Research scientists
AGROVOC Term:	Malaysia
Geographical Term:	Malaysia
Depositing User:	Ms. Suzila Mohamad Kasim
Last Modified:	27 Apr 2025 23:04
URI:	http://webagris.upm.edu.my/id/eprint/22618

Actions (login required)

View Item