Tourist satisfaction on service quality at Banghuris Homestay Selangor Malaysia

Albattat, Ahmad (2021) Tourist satisfaction on service quality at Banghuris Homestay Selangor Malaysia. In: Ecotourism and rural community development. UMK Press, Kelantan, Malaysia, pp. 21-35. ISBN 9789672912422

In recent years, the Malaysian Ministry of Tourism, Arts and Culture has been increasingly investing in the development of homestay destinations, which have a deeply positive and sustainable socio-economic impact on rural communities. Tourists who visit these less-trodden areas of the country in turn have an opportunity to experience its diverse cultural heritage in a more intimate and personable way. The purpose of this study is to identify the factors that contribute to tourists' satisfaction with the service they received at Homestay Banghuris in Sepang, Selangor, Malaysia. The tourists willingly participated in a research questionnaire distributed at the homestay itself. They were selected by the simple random sampling method. Findings on the quality of services and facilities at Homestay Banghuris will provide homestay operators with valuable recommendations on how to improve tourist satisfaction as well as market their brand more effectively to both local and international visitors.

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Abstract

In recent years, the Malaysian Ministry of Tourism, Arts and Culture has been increasingly investing in the development of homestay destinations, which have a deeply positive and sustainable socio-economic impact on rural communities. Tourists who visit these less-trodden areas of the country in turn have an opportunity to experience its diverse cultural heritage in a more intimate and personable way. The purpose of this study is to identify the factors that contribute to tourists' satisfaction with the service they received at Homestay Banghuris in Sepang, Selangor, Malaysia. The tourists willingly participated in a research questionnaire distributed at the homestay itself. They were selected by the simple random sampling method. Findings on the quality of services and facilities at Homestay Banghuris will provide homestay operators with valuable recommendations on how to improve tourist satisfaction as well as market their brand more effectively to both local and international visitors.

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Item Type:	Book Section
Additional Information:	Available at Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia, 43000 UPM Serdang, Malaysia. G155 M3E19 2021 Call Number
AGROVOC Term:	tourism
AGROVOC Term:	quality control
AGROVOC Term:	certification
AGROVOC Term:	consumer behaviour
AGROVOC Term:	consumers
AGROVOC Term:	consumer satisfaction
AGROVOC Term:	quality assurance
Geographical Term:	Malaysia
Depositing User:	Ms. Azariah Hashim
Date Deposited:	23 Sep 2025 03:51
Last Modified:	23 Sep 2025 03:51
URI:	http://webagris.upm.edu.my/id/eprint/2353

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