Factors affecting pineapple market supply in Johor Malaysia

Khadijat Jaji, . and Norsida Man, . and Nolila Mohd Nawi, . Factors affecting pineapple market supply in Johor Malaysia. pp. 366-375. ISSN 2231-7546

Pineapple (Ananas comosus L. Merr.) is a tropical and economic fruit with encouraging market potential in the global market. It is the first crop grown as a commodity crop in Malaysia and raised the countrys position to a very significant level in the world between the late 60 s and early 70 s. However Malaysian pineapples contribution to the global market in the recent time has been experiencing downward trend resulting to a set-back in its competitiveness. This study aimed to determine factors influencing pineapple market supply in Johor Malaysia with objectives of identifying factors affecting pineapple market supply and quantity supplied of pineapple to the market in the study area. Data were collected using a well-structured close ended questionnaire via face-to- face from 170 randomly selected pineapple farmers. The obtained data were analysed using descriptive analysis exploratory factor analysis and regression analysis. Six factors identified by exploratory factor analysis as the factors affecting pineapple supply are credit access pineapple varieties distance to the market cost of input price of pineapples and extension services. The result of regression analysis revealed that quantity of pineapple supplied to the market was found affected by farming experience farm size credit access pineapple varieties cost of inputs price of pineapples and extension services at 5 0.01 0.01 0.05 0.01 5 and 5 significant level respectively. The study recommends the need for designing appropriate intervention mechanisms focusing on the aforementioned factors to improve industrys performance in the global market and uplift the status of smallholder pineapple farmers.

Full text available from: Official URL: http://www.ifrj.upm.edu.my/25%20(01)%202018/(49).p...

Abstract

Pineapple (Ananas comosus L. Merr.) is a tropical and economic fruit with encouraging market potential in the global market. It is the first crop grown as a commodity crop in Malaysia and raised the countrys position to a very significant level in the world between the late 60 s and early 70 s. However Malaysian pineapples contribution to the global market in the recent time has been experiencing downward trend resulting to a set-back in its competitiveness. This study aimed to determine factors influencing pineapple market supply in Johor Malaysia with objectives of identifying factors affecting pineapple market supply and quantity supplied of pineapple to the market in the study area. Data were collected using a well-structured close ended questionnaire via face-to- face from 170 randomly selected pineapple farmers. The obtained data were analysed using descriptive analysis exploratory factor analysis and regression analysis. Six factors identified by exploratory factor analysis as the factors affecting pineapple supply are credit access pineapple varieties distance to the market cost of input price of pineapples and extension services. The result of regression analysis revealed that quantity of pineapple supplied to the market was found affected by farming experience farm size credit access pineapple varieties cost of inputs price of pineapples and extension services at 5 0.01 0.01 0.05 0.01 5 and 5 significant level respectively. The study recommends the need for designing appropriate intervention mechanisms focusing on the aforementioned factors to improve industrys performance in the global market and uplift the status of smallholder pineapple farmers.

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Item Type:	Article
AGROVOC Term:	Ananas comosus
AGROVOC Term:	Pineapples
AGROVOC Term:	Random sampling
AGROVOC Term:	Farmer participation
AGROVOC Term:	Data analysis
AGROVOC Term:	Factors of production
AGROVOC Term:	Market strategy
AGROVOC Term:	Industrial supply
AGROVOC Term:	Factor analysis
AGROVOC Term:	Regression analysis
Geographical Term:	Malaysia
Depositing User:	Ms. Suzila Mohamad Kasim
Last Modified:	28 Apr 2025 05:35
URI:	http://webagris.upm.edu.my/id/eprint/24028

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