Consumer preference for precooked bean products among households in Machakos County, Kenya

Mutegi, Judy Gatwiri and Gido, Eric Obedy and Mathenge, Mary (2024) Consumer preference for precooked bean products among households in Machakos County, Kenya. Journal Of Agribusiness Marketing (Malaysia), 13 (2). pp. 16-33. ISSN 2289-5671

Common beans are an important source of dietary protein and calories. However, the high cost of fuel and lengthy cooking times limit the consumption of common beans. To promote bean consumption and improve food and nutrition security, precooked bean products which have a reduced cooking time were introduced in the market. Despite the economic and nutrition advantages of utilizing precooked bean products, their consumption is still relatively low. This study sought to determine the factors influencing consumer preference for selected precooked bean products among consumer households in Machakos County, Kenya. Data were collected from a sample of 193 consumer households who were selected using a multistage sampling technique. Data cleaning and analysis were done using STATA computer software. Results from the Multivariate Probit model revealed that consumer preferences were significantly influenced by gender, presence of a child below 5 years, monthly income, employment, health status, household size, market distance, cooking time, fuel, color, and shelf life. This study suggests that policymakers and other stakeholders need to emphasize the nutrition and health benefits of consuming precooked bean products which could improve consumer preference for these products

Full text available from: Official URL: https://www.fama.gov.my/documents/20143/786669/7+R...

Abstract

Common beans are an important source of dietary protein and calories. However, the high cost of fuel and lengthy cooking times limit the consumption of common beans. To promote bean consumption and improve food and nutrition security, precooked bean products which have a reduced cooking time were introduced in the market. Despite the economic and nutrition advantages of utilizing precooked bean products, their consumption is still relatively low. This study sought to determine the factors influencing consumer preference for selected precooked bean products among consumer households in Machakos County, Kenya. Data were collected from a sample of 193 consumer households who were selected using a multistage sampling technique. Data cleaning and analysis were done using STATA computer software. Results from the Multivariate Probit model revealed that consumer preferences were significantly influenced by gender, presence of a child below 5 years, monthly income, employment, health status, household size, market distance, cooking time, fuel, color, and shelf life. This study suggests that policymakers and other stakeholders need to emphasize the nutrition and health benefits of consuming precooked bean products which could improve consumer preference for these products

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Item Type:	Article
AGROVOC Term:	common beans
AGROVOC Term:	consumption
AGROVOC Term:	cooking
AGROVOC Term:	households
AGROVOC Term:	consumers
AGROVOC Term:	gender
AGROVOC Term:	income
AGROVOC Term:	fuels
AGROVOC Term:	extended shelf life
AGROVOC Term:	food security
Geographical Term:	Kenya
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	16 Mar 2026 06:40
Last Modified:	16 Mar 2026 06:40
URI:	http://webagris.upm.edu.my/id/eprint/25132

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