Knowledge and attitude of selected non-Muslim college students towards Halal-certified food products

Barrion, A.S.A. and Orillo, A.T.O. and Nguyen-Orca, M.F.R. and Tandang, N.A. (2022) Knowledge and attitude of selected non-Muslim college students towards Halal-certified food products. Food Research (Malaysia), 6. pp. 306-315. ISSN 2550-2166

Halal certification is a vital component of the food industry. The increasing popularity of Halal-certified foods among non-Muslim consumers is attributed to food safety and wholesomeness. This study aimed to determine the knowledge and attitude of non-Muslim consumers towards Halal-certified foods. Out of 342 college students who participated in the online survey, 28.4% considered flavour as the most important factor in choosing food, followed by health (27.8%), and safety (23.4%). On the other hand, 82.5% regarded religious reasons as the least important. Moreover, 40% defined Halal as Muslim food and food preparation, with media (89.5%) and the community (88%) as common sources of Halal information. In terms of their knowledge, 50.3% of non-Muslim college students have a moderate level of knowledge, and 55% have a neutral attitude towards Halal. These results imply the need for strategies to increase Halal awareness and improve the knowledge and attitude of non-Muslim consumers. Social media may be a useful platform to disseminate information as this has been identified by most respondents as their source of information.

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Abstract

Halal certification is a vital component of the food industry. The increasing popularity of Halal-certified foods among non-Muslim consumers is attributed to food safety and wholesomeness. This study aimed to determine the knowledge and attitude of non-Muslim consumers towards Halal-certified foods. Out of 342 college students who participated in the online survey, 28.4% considered flavour as the most important factor in choosing food, followed by health (27.8%), and safety (23.4%). On the other hand, 82.5% regarded religious reasons as the least important. Moreover, 40% defined Halal as Muslim food and food preparation, with media (89.5%) and the community (88%) as common sources of Halal information. In terms of their knowledge, 50.3% of non-Muslim college students have a moderate level of knowledge, and 55% have a neutral attitude towards Halal. These results imply the need for strategies to increase Halal awareness and improve the knowledge and attitude of non-Muslim consumers. Social media may be a useful platform to disseminate information as this has been identified by most respondents as their source of information.

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Item Type:	Article
AGROVOC Term:	food industry
AGROVOC Term:	food hygiene
AGROVOC Term:	product certification
AGROVOC Term:	awareness-raising
AGROVOC Term:	market intelligence
AGROVOC Term:	consumer surveys
AGROVOC Term:	consumer behaviour
Geographical Term:	Philippines
Depositing User:	Mr. Khoirul Asrimi Md Nor
Date Deposited:	27 Feb 2026 08:47
Last Modified:	27 Feb 2026 08:47
URI:	http://webagris.upm.edu.my/id/eprint/3512

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