Factors that influence acceptance of GM labels on halal food among Muslim Consumers

Nurul Razanah Md Rapi, . and Nitty Hirawaty Kamarulzaman, . and Normaz Wana Ismail, . (2020) Factors that influence acceptance of GM labels on halal food among Muslim Consumers. Malaysian Journal of Agricultural Economics (Malaysia), 29 (1). pp. 1-15. ISSN 2756-8288

Genetically modified (GM) foods are produced from the development of modern biotechnology and gene combinations of the same or different species. GM foods have become an important issue among Muslim consumers in consuming halalan toyyiban GM foods. This in line with the decision of Muslim consumers in the selection of halal food that is closely related to faith, religion and culture in the Islamic society. Labelling on food packaging is an important indicator of every food product in the market by Muslim consumers to determine the halalness of food products. Therefore, this study aimed to determine factors that influence acceptance of GM labels on halal food among Muslim consumers. By using purposive sampling, 320 Muslim consumers were selected from the Klang Valley region in Malaysia. An interviewer-administered questionnaire was distributed to the targeted consumers to obtain consumers’ responses. Several analyses were employed to analyse the data namely descriptive analysis, Chi-square analysis, Pearson correlation analysis, and factor analysis. This study revealed that the majority of Muslim consumers were not aware of GM labels on halal food. The association between Muslim consumers’ awareness and their socio-demographic profilessuch asage, education level, occupation, andhousehold income were significant. There were also significant associations between Muslim consumers’ acceptance of GM labels on halal foodand socio-demographic factors such as age, education level, and household income. The relationship between awareness and acceptance showed a weak positive relationship. This study also revealed that labelling characteristics, religious belief, and health concern are the three factors that influenced Muslim consumers’ acceptance of GM labelling on halal food. This study emphasizes that a continuous encouragement to food manufacturers in providing and displaying proper labelling on the food products would assist Muslim consumers to enhance their awareness and acceptance of GM labels and foods.

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Abstract

Genetically modified (GM) foods are produced from the development of modern biotechnology and gene combinations of the same or different species. GM foods have become an important issue among Muslim consumers in consuming halalan toyyiban GM foods. This in line with the decision of Muslim consumers in the selection of halal food that is closely related to faith, religion and culture in the Islamic society. Labelling on food packaging is an important indicator of every food product in the market by Muslim consumers to determine the halalness of food products. Therefore, this study aimed to determine factors that influence acceptance of GM labels on halal food among Muslim consumers. By using purposive sampling, 320 Muslim consumers were selected from the Klang Valley region in Malaysia. An interviewer-administered questionnaire was distributed to the targeted consumers to obtain consumers’ responses. Several analyses were employed to analyse the data namely descriptive analysis, Chi-square analysis, Pearson correlation analysis, and factor analysis. This study revealed that the majority of Muslim consumers were not aware of GM labels on halal food. The association between Muslim consumers’ awareness and their socio-demographic profilessuch asage, education level, occupation, andhousehold income were significant. There were also significant associations between Muslim consumers’ acceptance of GM labels on halal foodand socio-demographic factors such as age, education level, and household income. The relationship between awareness and acceptance showed a weak positive relationship. This study also revealed that labelling characteristics, religious belief, and health concern are the three factors that influenced Muslim consumers’ acceptance of GM labelling on halal food. This study emphasizes that a continuous encouragement to food manufacturers in providing and displaying proper labelling on the food products would assist Muslim consumers to enhance their awareness and acceptance of GM labels and foods.

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Item Type:	Article
AGROVOC Term:	genetically modified foods
AGROVOC Term:	food packaging
AGROVOC Term:	food consumption
AGROVOC Term:	consumer behaviour
AGROVOC Term:	questionnaires
AGROVOC Term:	data analysis
AGROVOC Term:	cultured meat
Geographical Term:	Malaysia
Depositing User:	Mr. Khoirul Asrimi Md Nor
Date Deposited:	21 Apr 2026 07:03
Last Modified:	21 Apr 2026 07:03
URI:	http://webagris.upm.edu.my/id/eprint/3807

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