The digital agriculture model for sustainable food system: an analysis of agricultural technology adoption in East Java, Indonesia

Hidayati, Bunga and Yusida, Ermita and Qurrata, Vika Annisa and Nasikh and Huang, Wen Chi (2023) The digital agriculture model for sustainable food system: an analysis of agricultural technology adoption in East Java, Indonesia. Journal of Sustainability Science and Management (Malaysia), 18 (4). pp. 172-190. ISSN 2672-7226

The agricultural sector plays a crucial role in ensuring national food security. Sustainable agriculture can be a major contributor towards this end, as well as towards future national development. However, the success of digital agriculture initiatives depends on farmers’ technological literacy. Farmer regeneration and human resources are among the major challenges faced by farmers in Indonesia. This study aims to analyse farmers’ knowledge, behaviour and preferences for adoptinf technology, such as soil fertiliser technology, water-saving irrigation technology, green technology, and digital marketing technology. This study employs a quantitative approach using Warp-PLS 6.0 structural equation model method. The results indicate that farmers currently prefer to adopt green technology and digital marketing technology, as they are reinforced by bother farmer knowledge and behaviour. However, farmers’ preferences for adopting soil fertiliser technology and water-saving technology are only influenced by their knowledge and not their behaviour.

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Abstract

The agricultural sector plays a crucial role in ensuring national food security. Sustainable agriculture can be a major contributor towards this end, as well as towards future national development. However, the success of digital agriculture initiatives depends on farmers’ technological literacy. Farmer regeneration and human resources are among the major challenges faced by farmers in Indonesia. This study aims to analyse farmers’ knowledge, behaviour and preferences for adoptinf technology, such as soil fertiliser technology, water-saving irrigation technology, green technology, and digital marketing technology. This study employs a quantitative approach using Warp-PLS 6.0 structural equation model method. The results indicate that farmers currently prefer to adopt green technology and digital marketing technology, as they are reinforced by bother farmer knowledge and behaviour. However, farmers’ preferences for adopting soil fertiliser technology and water-saving technology are only influenced by their knowledge and not their behaviour.

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Item Type:	Article
AGROVOC Term:	digital agriculture
AGROVOC Term:	food security
AGROVOC Term:	food systems
AGROVOC Term:	data collection
AGROVOC Term:	analysis
AGROVOC Term:	farmers
AGROVOC Term:	agricultural development
AGROVOC Term:	rural development
Geographical Term:	Indonesia
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	10 Mar 2025 03:36
Last Modified:	10 Mar 2025 03:36
URI:	http://webagris.upm.edu.my/id/eprint/481

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