Citation
Noorulsadiqin Azbiya Yaacob, . and Zakirah Othman, . and Fadhilah Mat Yamin, . (2015) SRI readiness among rural farmers. In: SEA Regional Conference on SRI 2015: Innovating Shared Value, 25-28 May 2015, Alor Setar Kedah.
Abstract
In order to start a new practice the transformation procedure has to undergo through various challenging factors. From a management perspective these transformations will involve awareness and technology readiness. Therefore this study was conducted to to assess the extent to which the theory of planned behavior (TPB) may explain the willingness of farmers in rural areas of Sik Kedah to change using SRI techniques in rice cultivation. This study employed an exploratory study for which data were collected through interviews. The findings of this study show the respondents are not ready to practice SRI where attitudes subjective norms and perceptions of behavioral control factors are influencing the readiness of respondents. This research will provide guidance to the researchers and other agencies to plan continuity programs related to rural farmers.
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Abstract
In order to start a new practice the transformation procedure has to undergo through various challenging factors. From a management perspective these transformations will involve awareness and technology readiness. Therefore this study was conducted to to assess the extent to which the theory of planned behavior (TPB) may explain the willingness of farmers in rural areas of Sik Kedah to change using SRI techniques in rice cultivation. This study employed an exploratory study for which data were collected through interviews. The findings of this study show the respondents are not ready to practice SRI where attitudes subjective norms and perceptions of behavioral control factors are influencing the readiness of respondents. This research will provide guidance to the researchers and other agencies to plan continuity programs related to rural farmers.
Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| AGROVOC Term: | Rice |
| AGROVOC Term: | Paddy |
| AGROVOC Term: | Plant cultivation |
| AGROVOC Term: | Intensification |
| AGROVOC Term: | Farm management |
| AGROVOC Term: | Farming systems |
| AGROVOC Term: | Rural areas |
| AGROVOC Term: | Innovation adoption |
| AGROVOC Term: | Application of technology |
| AGROVOC Term: | Farmers |
| Geographical Term: | MALAYSIA |
| Depositing User: | Mr. AFANDI ABDUL MALEK |
| Last Modified: | 24 Apr 2025 00:52 |
| URI: | http://webagris.upm.edu.my/id/eprint/7722 |
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