Measuring consumers preferences of stingless bee honey (meliponine honey) based on sensory characteristics

S. F. Saludin, . and N. H. Kamarulzaman, . and M. M. Ismail, . Measuring consumers preferences of stingless bee honey (meliponine honey) based on sensory characteristics. pp. 225-235. ISSN 2231-7546

Nowadays stingless bee honey (meliponine honey) or locally known as madu lebah kelulut is becoming popular among Malaysian consumers due to its acclaimed health benefits and advantages such as antioxidant and anti-inflammatory activities. Usually stingless bee honey is used as a supplement to modern medicine and the increase in health awareness among consumers has also increased the demand for stingless bee honey. However due to the low production of stingless bee honey in the local market Malaysia continues to import honey from other countries. As there is an abundant of imported honey products local beekeepers are facing stiff competition and consumers also need to make a difficult purchasing decision on the most preferable honey products in the market. Therefore the main objective of the present work was to determine the consumers quality preferences towards stingless bee honey based on sensory characteristics. A total of 406 respondents of honey consumers were selected to test stingless bee honey sample based on its appearance aroma texture and flavour. The respondents responded based on a structured questionnaire using a 5-point Likert scale statements about their responses towards stingless bee honey sensory characteristics. The responses of the respondents were analysed based on descriptive analysis factor analysis and logistic regression analysis. The results revealed nine factors that influenced consumers preferences towards stingless bee honey such as granularity colour bitterness sweetness viscosity spice aroma sourness herbal aroma and fruity aroma with viscosity being the most influential factor. The present work concluded that sensory characteristics were important to determine the consumers quality preferences towards stingless bee honey on purchasing decision.

Full text available from: Official URL: http://www.ifrj.upm.edu.my/26%20(01)%202019/(25).p...

Abstract

Nowadays stingless bee honey (meliponine honey) or locally known as madu lebah kelulut is becoming popular among Malaysian consumers due to its acclaimed health benefits and advantages such as antioxidant and anti-inflammatory activities. Usually stingless bee honey is used as a supplement to modern medicine and the increase in health awareness among consumers has also increased the demand for stingless bee honey. However due to the low production of stingless bee honey in the local market Malaysia continues to import honey from other countries. As there is an abundant of imported honey products local beekeepers are facing stiff competition and consumers also need to make a difficult purchasing decision on the most preferable honey products in the market. Therefore the main objective of the present work was to determine the consumers quality preferences towards stingless bee honey based on sensory characteristics. A total of 406 respondents of honey consumers were selected to test stingless bee honey sample based on its appearance aroma texture and flavour. The respondents responded based on a structured questionnaire using a 5-point Likert scale statements about their responses towards stingless bee honey sensory characteristics. The responses of the respondents were analysed based on descriptive analysis factor analysis and logistic regression analysis. The results revealed nine factors that influenced consumers preferences towards stingless bee honey such as granularity colour bitterness sweetness viscosity spice aroma sourness herbal aroma and fruity aroma with viscosity being the most influential factor. The present work concluded that sensory characteristics were important to determine the consumers quality preferences towards stingless bee honey on purchasing decision.

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Item Type:	Article
AGROVOC Term:	Bees
AGROVOC Term:	Honey bees
AGROVOC Term:	Honey
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Consumer surveys
AGROVOC Term:	Questionnaires
AGROVOC Term:	Sensory testing
AGROVOC Term:	Sensory evaluation
AGROVOC Term:	Aroma (organoleptic property)
AGROVOC Term:	Flavour
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:53
URI:	http://webagris.upm.edu.my/id/eprint/7781

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