The attractiveness of Taman Negara National Park Malaysia as perceived by local visitors

Nur Hafizah Idris, . and Sharifah Nur Hidayah Syed Alias, . and Manohar Mariapan, . and Azlizam Aziz, . and Mazlina Jamaludin, . The attractiveness of Taman Negara National Park Malaysia as perceived by local visitors. pp. 1-13. ISSN 0121-8126

The purpose of this study was to assess the attractiveness of Taman Negara National Park in Malaysia as a tourism destination. The study sought to determine the types of attraction that were perceived as the most and the least important by local visitors in their decision to visit the park. Through the use of the multi-attribute model thirteen attractions were evaluated (i.e. oral history; local culture and lifestyle; flora; fauna; building architecture; nature trails; shopping opportunity; canopy walkway; caves; stream; fishing; mountain; and adventure activities). Hiking along the Mount Tahan trail was found to be the most important attraction while shopping opportunity was perceived as the least important attraction in the visitors decision. However it was also found that the most important attraction does not mean that it is the most available attraction in the park and this might affect the visitors travel experience and satisfaction.

Full text available from: Official URL: http://wildlife.gov.my/images/document/penerbitan/...

Abstract

The purpose of this study was to assess the attractiveness of Taman Negara National Park in Malaysia as a tourism destination. The study sought to determine the types of attraction that were perceived as the most and the least important by local visitors in their decision to visit the park. Through the use of the multi-attribute model thirteen attractions were evaluated (i.e. oral history; local culture and lifestyle; flora; fauna; building architecture; nature trails; shopping opportunity; canopy walkway; caves; stream; fishing; mountain; and adventure activities). Hiking along the Mount Tahan trail was found to be the most important attraction while shopping opportunity was perceived as the least important attraction in the visitors decision. However it was also found that the most important attraction does not mean that it is the most available attraction in the park and this might affect the visitors travel experience and satisfaction.

[error in script]

Item Type:	Article
AGROVOC Term:	National parks
AGROVOC Term:	Tourism
AGROVOC Term:	Evaluation
AGROVOC Term:	Surveys
AGROVOC Term:	Questionnaires
AGROVOC Term:	Natural history
AGROVOC Term:	Flora
AGROVOC Term:	Fauna
AGROVOC Term:	Architecture
AGROVOC Term:	Streams
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:54
URI:	http://webagris.upm.edu.my/id/eprint/8261

Actions (login required)

View Item