Citation
Lloyd Reeve-Johnson, . Antimicrobial products in the 21st century: optimal use and clinical development. pp. 1-9. ISSN 0128-2506
Abstract
The success or failure in the marketplace of a novel antimicrobial product represents a financial risk on the part of a pharmaceutical company that is underpinned by the rationale of a scientific approach to its development. There are a variety of financial marketing and pharmacological models that can be used to make predictive assessments of likely product success and the financial implications. The paper discusses development and use of antimicrobials and proffers suggestions of what constitutes optimal use by veterinary practitioners who through their role as dispensers of prescription products are by default the gatekeepers to the animal health market and share responsibility for the financial success or failure of veterinary products.
Download File
Full text available from:
Official URL: http://jvm.vam.org.my/wp-content/uploads/2018/06/J...
|
Abstract
The success or failure in the marketplace of a novel antimicrobial product represents a financial risk on the part of a pharmaceutical company that is underpinned by the rationale of a scientific approach to its development. There are a variety of financial marketing and pharmacological models that can be used to make predictive assessments of likely product success and the financial implications. The paper discusses development and use of antimicrobials and proffers suggestions of what constitutes optimal use by veterinary practitioners who through their role as dispensers of prescription products are by default the gatekeepers to the animal health market and share responsibility for the financial success or failure of veterinary products.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | Antimicrobials |
| AGROVOC Term: | Product development |
| AGROVOC Term: | Pharmaceutical products |
| AGROVOC Term: | Veterinary drugs |
| AGROVOC Term: | Disease treatment |
| AGROVOC Term: | Dosage |
| AGROVOC Term: | Disease resistance |
| AGROVOC Term: | Pharmacology |
| AGROVOC Term: | Use efficiency |
| AGROVOC Term: | Marketing |
| Depositing User: | Mr. AFANDI ABDUL MALEK |
| Last Modified: | 24 Apr 2025 00:54 |
| URI: | http://webagris.upm.edu.my/id/eprint/8640 |
Actions (login required)
 |
View Item |
