The influence of brand and the brand image of Taman Negara National Park


Citation

Faridah Hassan and Rosidah Musa and Faizah Rahim and Jamaliah Mohd Yusof and Teo, Carol Boon Chui and Rohiyati Hashim (2012) The influence of brand and the brand image of Taman Negara National Park. In: Taman Negara: towards biodiversity conservation and sustainability. Penerbit Universiti Teknologi MARA Press, Shah Alam, Selangor, pp. 369-408. ISBN 9789673633005

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Item Type: Book Section
Additional Information: Available at Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia, 43000 UPM Serdang, Malaysia. Call Number QH77 M3T153
AGROVOC Term: service industry
AGROVOC Term: tourism
AGROVOC Term: marketing
AGROVOC Term: factors
AGROVOC Term: national parks
AGROVOC Term: consumer surveys
AGROVOC Term: consumer behaviour
AGROVOC Term: data collection
Geographical Term: Malaysia
Depositing User: Ms. Azariah Hashim
Date Deposited: 13 Aug 2024 06:59
Last Modified: 13 Aug 2024 06:59
URI: http://webagris.upm.edu.my/id/eprint/875

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