The sustainability of nautical sports tourism in Terengganu using a cost benefit analysis

Mohd Hafizi Said, . and Nur Hanis Bazaruddin, . and Mohammad Khairuddin Othman, . and Noorul Shaiful Fitri Abdul Rahman, . and Syed Faizal Shah Syed Johari Shah, . The sustainability of nautical sports tourism in Terengganu using a cost benefit analysis. pp. 148-161. ISSN 2672-7226

Monsoon Cup is the flagship of nautical sport tourism that listed in the annual event on the Match Racing World Championship tour calendar. The fifth Prime Minister of Malaysia initiated this sport since 2005 and the event then reserved at Pulau Duyong Kuala Terengganu for attracting sailors and tourists to visit Terengganu during the monsoon season in November every year. The significant contribution of this sport was the total tourist visited Terengganu has gradually increased from 3.16 million tourists (2011) to 3.37 million (2012) 4.03 million (2013) and 4.51 million (2014). Thus it creates more advantages to Terengganu State Government and community in several aspects especially on tourism industry and economic opportunities (for instance hotels food supplies souvenirs etc). However in 2015 the Monsoon Cup venue has been relocated to Johor Bharu as the Johor State Government became the new organiser. Due to this situation Terengganu expects to lose several tourists together with business opportunities. Therefore the objective of this paper is to select the most potential nautical sports tourism that can be proposed to the state government with the purpose of boosting both tourism and economy sustainability. A Cost Benefit Analysis (CBA) will be used in order to determine the relationship between the demand and supply of the examined nautical sports. CBA is actually a method that compares the costs and benefits of a sequence of action and can range from informal weighing of qualitatively described pros and cons to highly formal and technical method. On other hands CBA also employs sophisticated mathematical and is grounded in economic theory. As a finding there are six new potential nautical sports have been determined and the top three are ranked as follows: 1) parasailing 2) flyboarding and 3) sailing activities. This paper contributes in suggesting new potential nautical sports to the state government which is in line with the state policy to enhance the tourism industry.

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Abstract

Monsoon Cup is the flagship of nautical sport tourism that listed in the annual event on the Match Racing World Championship tour calendar. The fifth Prime Minister of Malaysia initiated this sport since 2005 and the event then reserved at Pulau Duyong Kuala Terengganu for attracting sailors and tourists to visit Terengganu during the monsoon season in November every year. The significant contribution of this sport was the total tourist visited Terengganu has gradually increased from 3.16 million tourists (2011) to 3.37 million (2012) 4.03 million (2013) and 4.51 million (2014). Thus it creates more advantages to Terengganu State Government and community in several aspects especially on tourism industry and economic opportunities (for instance hotels food supplies souvenirs etc). However in 2015 the Monsoon Cup venue has been relocated to Johor Bharu as the Johor State Government became the new organiser. Due to this situation Terengganu expects to lose several tourists together with business opportunities. Therefore the objective of this paper is to select the most potential nautical sports tourism that can be proposed to the state government with the purpose of boosting both tourism and economy sustainability. A Cost Benefit Analysis (CBA) will be used in order to determine the relationship between the demand and supply of the examined nautical sports. CBA is actually a method that compares the costs and benefits of a sequence of action and can range from informal weighing of qualitatively described pros and cons to highly formal and technical method. On other hands CBA also employs sophisticated mathematical and is grounded in economic theory. As a finding there are six new potential nautical sports have been determined and the top three are ranked as follows: 1) parasailing 2) flyboarding and 3) sailing activities. This paper contributes in suggesting new potential nautical sports to the state government which is in line with the state policy to enhance the tourism industry.

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Item Type:	Article
AGROVOC Term:	Tourism
AGROVOC Term:	Sustainability
AGROVOC Term:	Sport
AGROVOC Term:	Water activity
AGROVOC Term:	Cost analysis
AGROVOC Term:	Data collection
AGROVOC Term:	Data analysis
AGROVOC Term:	Recreational areas
AGROVOC Term:	Economic aspects
AGROVOC Term:	Market promotion
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:54
URI:	http://webagris.upm.edu.my/id/eprint/8822

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