Citation
Pradana M., . and Huertas-GarcÃa R., . and Marimon F., . Purchase intention of halal food products in Spain: the moderating effect of religious involvement. pp. 735-744. ISSN 2231-7546
Abstract
The present work aims to empirically analyse the halal food purchase intention from the perspective of Spanish consumers. This is considering the fact that even though Spain is a country where Muslims are not the majority it still has a big potential to become a major halal tourist destination. The collected data were retrieved through a survey of 500 Muslims in various regions of Spain. Structured questionnaires were used to gather information on their purchase intention of halal food products. The research used a quantitative method to analyse 500 respondents to represent the Muslim community in Spain. The results of the present work suggest that religious involvement acts as a moderator on the relationship between presumed influence and purchase intention. However it does not act as a moderator on the relationship between attitude towards halal and purchase intention. The most possible reason behind this is because Muslim consumers especially the second or third generation of Muslims in a non-Muslim country such as Spain do not have the same food-shopping habits as their parents.
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Abstract
The present work aims to empirically analyse the halal food purchase intention from the perspective of Spanish consumers. This is considering the fact that even though Spain is a country where Muslims are not the majority it still has a big potential to become a major halal tourist destination. The collected data were retrieved through a survey of 500 Muslims in various regions of Spain. Structured questionnaires were used to gather information on their purchase intention of halal food products. The research used a quantitative method to analyse 500 respondents to represent the Muslim community in Spain. The results of the present work suggest that religious involvement acts as a moderator on the relationship between presumed influence and purchase intention. However it does not act as a moderator on the relationship between attitude towards halal and purchase intention. The most possible reason behind this is because Muslim consumers especially the second or third generation of Muslims in a non-Muslim country such as Spain do not have the same food-shopping habits as their parents.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | Consumer behaviour |
| AGROVOC Term: | Purchasing habits |
| AGROVOC Term: | Food products |
| AGROVOC Term: | Consumers |
| AGROVOC Term: | Attitudes |
| AGROVOC Term: | communities |
| AGROVOC Term: | Research |
| AGROVOC Term: | Surveys |
| AGROVOC Term: | Questionnaires |
| AGROVOC Term: | Food |
| Depositing User: | Mr. AFANDI ABDUL MALEK |
| Last Modified: | 24 Apr 2025 00:54 |
| URI: | http://webagris.upm.edu.my/id/eprint/9284 |
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