The Effects of Country of Origin (COO) on Halal Consumption: Evidence from China

Hong Meenchee, . and Roslina Kamaruddin, . The Effects of Country of Origin (COO) on Halal Consumption: Evidence from China. pp. 483-501. ISSN 0128-7702

In China the demand for halal products is sizable. However halal product adulteration is common and product authenticity is doubtful due to the unknown origin of the products. To date literature addressing Chinas Muslims demand for halal products and the role of country of origin (COO) on Chinas Muslims halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences Chinas Muslims purchase decision on halal personal care products in China. The research used the Revealed Preference Theory to determine the effects of COO on Chinas Muslims purchasing decisions for halal products. Using the cross-sectional survey method data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for Chinas Muslims with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity of halal products for Chinas Muslims. As well this paper provides the notion that COO is one of the important selection criteria for (consumers trust in the products) of halal consumption in a non-Muslim country.

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Abstract

In China the demand for halal products is sizable. However halal product adulteration is common and product authenticity is doubtful due to the unknown origin of the products. To date literature addressing Chinas Muslims demand for halal products and the role of country of origin (COO) on Chinas Muslims halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences Chinas Muslims purchase decision on halal personal care products in China. The research used the Revealed Preference Theory to determine the effects of COO on Chinas Muslims purchasing decisions for halal products. Using the cross-sectional survey method data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for Chinas Muslims with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity of halal products for Chinas Muslims. As well this paper provides the notion that COO is one of the important selection criteria for (consumers trust in the products) of halal consumption in a non-Muslim country.

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Item Type:	Article
AGROVOC Term:	Food consumption
AGROVOC Term:	Decision making
AGROVOC Term:	Food products
AGROVOC Term:	Research
AGROVOC Term:	Consumer surveys
AGROVOC Term:	Data collection
AGROVOC Term:	Food quality
AGROVOC Term:	Gender
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Rural areas
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9380

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