Citation
Hong Meenchee, . and Roslina Kamaruddin, . The Effects of Country of Origin (COO) on Halal Consumption: Evidence from China. pp. 483-501. ISSN 0128-7702
Abstract
In China the demand for halal products is sizable. However halal product adulteration is common and product authenticity is doubtful due to the unknown origin of the products. To date literature addressing Chinas Muslims demand for halal products and the role of country of origin (COO) on Chinas Muslims halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences Chinas Muslims purchase decision on halal personal care products in China. The research used the Revealed Preference Theory to determine the effects of COO on Chinas Muslims purchasing decisions for halal products. Using the cross-sectional survey method data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for Chinas Muslims with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity of halal products for Chinas Muslims. As well this paper provides the notion that COO is one of the important selection criteria for (consumers trust in the products) of halal consumption in a non-Muslim country.
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Abstract
In China the demand for halal products is sizable. However halal product adulteration is common and product authenticity is doubtful due to the unknown origin of the products. To date literature addressing Chinas Muslims demand for halal products and the role of country of origin (COO) on Chinas Muslims halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences Chinas Muslims purchase decision on halal personal care products in China. The research used the Revealed Preference Theory to determine the effects of COO on Chinas Muslims purchasing decisions for halal products. Using the cross-sectional survey method data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for Chinas Muslims with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity of halal products for Chinas Muslims. As well this paper provides the notion that COO is one of the important selection criteria for (consumers trust in the products) of halal consumption in a non-Muslim country.
Additional Metadata
Item Type: | Article |
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AGROVOC Term: | Food consumption |
AGROVOC Term: | Decision making |
AGROVOC Term: | Food products |
AGROVOC Term: | Research |
AGROVOC Term: | Consumer surveys |
AGROVOC Term: | Data collection |
AGROVOC Term: | Food quality |
AGROVOC Term: | Gender |
AGROVOC Term: | Consumer preferences |
AGROVOC Term: | Rural areas |
Depositing User: | Mr. AFANDI ABDUL MALEK |
Last Modified: | 24 Apr 2025 00:55 |
URI: | http://webagris.upm.edu.my/id/eprint/9380 |
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