Does religiosity really matter in purchase intention of Halal Certified Packaged Food Products A Survey of Indian Muslims consumers

Mohammad Khalid Azam, . and Khan Adil, . and Mohd Yasir Arafat, . Does religiosity really matter in purchase intention of Halal Certified Packaged Food Products A Survey of Indian Muslims consumers. pp. 2383-2400. ISSN 0128-7702

The primary aim of this research was to measure the influence of religiosity on the intention of Indian Muslim to purchase halal food products. An extended version of the theory of planned behaviour was used as a framework. Apart from Religiosity the influence of subjective knowledge of halal was also tested. Data was collected from the Muslim consumers of six districts of Uttar Pradesh India. The result of structural equation modelling (SEM) showed that religiosity had an indirect influence on purchase intention and subjective knowledge had neither direct nor indirect influence on the purchase intention of Indian Muslims. Except for self-efficacy all other antecedents of TPB (Theory of Planned Behaviour) had a positive influence on the purchase intention. This is the first study conducted so far on Muslim consumers of India related to halal certified packaged food products. Policy implications have been discussed.

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Abstract

The primary aim of this research was to measure the influence of religiosity on the intention of Indian Muslim to purchase halal food products. An extended version of the theory of planned behaviour was used as a framework. Apart from Religiosity the influence of subjective knowledge of halal was also tested. Data was collected from the Muslim consumers of six districts of Uttar Pradesh India. The result of structural equation modelling (SEM) showed that religiosity had an indirect influence on purchase intention and subjective knowledge had neither direct nor indirect influence on the purchase intention of Indian Muslims. Except for self-efficacy all other antecedents of TPB (Theory of Planned Behaviour) had a positive influence on the purchase intention. This is the first study conducted so far on Muslim consumers of India related to halal certified packaged food products. Policy implications have been discussed.

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Item Type:	Article
AGROVOC Term:	Food products
AGROVOC Term:	Consumers
AGROVOC Term:	Organic foods
AGROVOC Term:	Attitudes
AGROVOC Term:	Consumer behaviour
AGROVOC Term:	Questionnaires
AGROVOC Term:	Data collecting
AGROVOC Term:	Data analysis
AGROVOC Term:	Public perception
AGROVOC Term:	Marketing policies
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9384

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