Consumer acceptance and preference towards frozen smoked fish developed by MARDI

Rashilah Mohamad, . and Nur Fazliana Md Noh, . and Rozhan Abu Dardak, . and Che Rohani Awang, . Consumer acceptance and preference towards frozen smoked fish developed by MARDI. pp. 149-153.

A study was carried out to determine consumer acceptance and preference towards frozen smoked dory and African catfish developed by MARDI. A total of 145 respondents from several continents including South East Asia South Central Asia and Northern Africa were involved in this study. During the survey respondents were asked to taste two different smoked fishes and answer a structured questionnaire. The respondents were asked about their acceptance and preferences towards the product attributes that include colour physical appearance taste and overall acceptability. This study revealed that the decisions on buying the products and product acceptability were not interrelated. Majority of the respondents preferred the smoked African catfish rather than the smoked dory. As a conclusion the technology of smoked fish developed by MARDI is well accepted by consumers thus has the potential to be commercialized.

Full text available from: Official URL: http://etmr.mardi.gov.my/Content/ETMR%20Vol.9b%20(...

Abstract

A study was carried out to determine consumer acceptance and preference towards frozen smoked dory and African catfish developed by MARDI. A total of 145 respondents from several continents including South East Asia South Central Asia and Northern Africa were involved in this study. During the survey respondents were asked to taste two different smoked fishes and answer a structured questionnaire. The respondents were asked about their acceptance and preferences towards the product attributes that include colour physical appearance taste and overall acceptability. This study revealed that the decisions on buying the products and product acceptability were not interrelated. Majority of the respondents preferred the smoked African catfish rather than the smoked dory. As a conclusion the technology of smoked fish developed by MARDI is well accepted by consumers thus has the potential to be commercialized.

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Item Type:	Article
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Consumer response
AGROVOC Term:	Smoked fish
AGROVOC Term:	Dory
AGROVOC Term:	Freshwater catfish
AGROVOC Term:	Frozen products
AGROVOC Term:	Preservation
AGROVOC Term:	Fish products
AGROVOC Term:	Purchasing habits
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9612

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