Citation
Muhamad Faireal Ahmad, . and Che Rohani Awang, . and Nor Azlina Saari, . and Rashilah Mohamad, . and Nur Fazliana Md. Noh, . Assessing consumer purchasing decision for breaded patin fillet. pp. 15-22. ISSN 1823-8149
Abstract
The study focused on assessing consumers purchase decision for breaded patin fillet developed by MARDI. The mean value of the consumer purchase decision was derived from the dichotomous choice model and finally the marginal effects on purchasing decision of demographic and socio-economic variables were derived from logit regression analysis technique. Its was revealed that 7.8 of the northern zine consumers were likely to purchase the product as compared to comsumers in the Klang valley and 14 of the senior respondents with the age of 58 and above were less likely to purchase the product reviewed.
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Abstract
The study focused on assessing consumers purchase decision for breaded patin fillet developed by MARDI. The mean value of the consumer purchase decision was derived from the dichotomous choice model and finally the marginal effects on purchasing decision of demographic and socio-economic variables were derived from logit regression analysis technique. Its was revealed that 7.8 of the northern zine consumers were likely to purchase the product as compared to comsumers in the Klang valley and 14 of the senior respondents with the age of 58 and above were less likely to purchase the product reviewed.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | Consumer preferences |
| AGROVOC Term: | Decision making |
| AGROVOC Term: | Consumer surveys |
| AGROVOC Term: | Fish fillets |
| AGROVOC Term: | Food products |
| AGROVOC Term: | People (demography) |
| AGROVOC Term: | Consumer behaviour |
| AGROVOC Term: | Purchasing habits |
| AGROVOC Term: | Marketing strategy |
| Depositing User: | Mr. AFANDI ABDUL MALEK |
| Last Modified: | 24 Apr 2025 00:55 |
| URI: | http://webagris.upm.edu.my/id/eprint/9723 |
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