Consumer perceived value of organic vegetables: does ethnic group matter

Tan Koh Lin, . and Ong Choon Hee, . Consumer perceived value of organic vegetables: does ethnic group matter. pp. 367-388. ISSN 0128-7702

This study examined the role of ethnic groups on factors influencing the perceived value of organic vegetables among consumers in Malaysia. An online survey questionnaire collected 385 responses. Partial least squares-structural equation modeling (PLS-SEM) was used to assess the validity reliability hypothesis testing importance-performance map analysis (IPMA) of the study constructs. Partial least squares-multi-group analysis (PLS-MGA) was employed to examine whether there are significant differences among various ethnic groups. The findings revealed that food safety concerns health concerns and trust in organic food claim significantly influenced the consumer perceived value of organic vegetables. This study offers new findings regarding the role of ethnic groups in explaining significant differences among consumers toward the perceived value of organic vegetables. It also provides essential information to the ministry of agriculture organic farmers dealers and retailers in developing marketing strategies and expansion plans to achieve higher household expenditures on organic vegetables.

Full text available from: Official URL: http://www.pertanika.upm.edu.my/resources/files/Pe...

Abstract

This study examined the role of ethnic groups on factors influencing the perceived value of organic vegetables among consumers in Malaysia. An online survey questionnaire collected 385 responses. Partial least squares-structural equation modeling (PLS-SEM) was used to assess the validity reliability hypothesis testing importance-performance map analysis (IPMA) of the study constructs. Partial least squares-multi-group analysis (PLS-MGA) was employed to examine whether there are significant differences among various ethnic groups. The findings revealed that food safety concerns health concerns and trust in organic food claim significantly influenced the consumer perceived value of organic vegetables. This study offers new findings regarding the role of ethnic groups in explaining significant differences among consumers toward the perceived value of organic vegetables. It also provides essential information to the ministry of agriculture organic farmers dealers and retailers in developing marketing strategies and expansion plans to achieve higher household expenditures on organic vegetables.

[error in script]

Item Type:	Article
AGROVOC Term:	Vegetables
AGROVOC Term:	Organic foods
AGROVOC Term:	Public perception
AGROVOC Term:	Surveys
AGROVOC Term:	Consumers
AGROVOC Term:	Ethnic groups
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Attitudes
AGROVOC Term:	Food safety
AGROVOC Term:	Consumption
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9729

Actions (login required)

View Item