Promoting green environment by predicting green public transportation usage


Citation

Puvanesvaran Ayer Samy, . and Sarina Ismail, . and Thurasamy Ramayah, . Promoting green environment by predicting green public transportation usage. pp. 174-189. ISSN 2672-7226

Abstract

This study utilises the Theory of Reasoned Action (TRA) to examine the relationship between intention to use green public transportation attitude subjective norm price and service quality. Quantitative research using an intercept survey approach was employed involving a total of 193 respondents in this study. Analysis of Partial Least Square (PLS) was used to examine the suggested relationship. The result however indicates that there is no relationship between attitude and intention. Meanwhile subjective norms price and service quality were significant predictors of green public transportation usage intention. This study contributes not only to green consumer behaviour but also to the management insights regarding green transportation and environment.


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Abstract

This study utilises the Theory of Reasoned Action (TRA) to examine the relationship between intention to use green public transportation attitude subjective norm price and service quality. Quantitative research using an intercept survey approach was employed involving a total of 193 respondents in this study. Analysis of Partial Least Square (PLS) was used to examine the suggested relationship. The result however indicates that there is no relationship between attitude and intention. Meanwhile subjective norms price and service quality were significant predictors of green public transportation usage intention. This study contributes not only to green consumer behaviour but also to the management insights regarding green transportation and environment.

Additional Metadata

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Item Type: Article
AGROVOC Term: Transportation
AGROVOC Term: Quantitative analytical techniques
AGROVOC Term: Surveys
AGROVOC Term: Attitudes
AGROVOC Term: Prices
AGROVOC Term: Consumer behaviour
AGROVOC Term: Public services
Depositing User: Mr. AFANDI ABDUL MALEK
Last Modified: 24 Apr 2025 00:55
URI: http://webagris.upm.edu.my/id/eprint/9967

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