Green and sustainability criteria in Malaysias poultry production and management

Rahmat Suharni, . and Chew Boon Cheong, . and Abdul Hamid Mohd Saiful Rizal, . Green and sustainability criteria in Malaysias poultry production and management. pp. 140-163. ISSN 2672-7226

This article discusses green and sustainability (GS) criteria in poultry production in Malaysia. The study focuses on broiler production management from the downstream (farm management) to the upstream (end-user) processes. This study is important as it investigates new developments of the poultry industry in Malaysia. As this is an exploratory study the study is conducted based on a case study of oa halal broiler company in Malaysia. Data was gathered through semi-structured interviews and observations of nine government agencies in Malaysia that are involved in poultry production. Thematic analysis and patterns were applied in analysing the data. The results show the GS criteria described in the regulations and production process perspective. The four GS criteria listed in the category of poultry content are: i) effective use of technology; ii) enhancing nutrition; iii) sustainable sourcing; and iv) improving land and water management.

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Abstract

This article discusses green and sustainability (GS) criteria in poultry production in Malaysia. The study focuses on broiler production management from the downstream (farm management) to the upstream (end-user) processes. This study is important as it investigates new developments of the poultry industry in Malaysia. As this is an exploratory study the study is conducted based on a case study of oa halal broiler company in Malaysia. Data was gathered through semi-structured interviews and observations of nine government agencies in Malaysia that are involved in poultry production. Thematic analysis and patterns were applied in analysing the data. The results show the GS criteria described in the regulations and production process perspective. The four GS criteria listed in the category of poultry content are: i) effective use of technology; ii) enhancing nutrition; iii) sustainable sourcing; and iv) improving land and water management.

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Item Type:	Article
AGROVOC Term:	poultry producer groups
AGROVOC Term:	Food production
AGROVOC Term:	Farm management
AGROVOC Term:	Interviews
AGROVOC Term:	Thematic mapper
AGROVOC Term:	Data analysis
AGROVOC Term:	Market regulations
AGROVOC Term:	Food technology
AGROVOC Term:	Nutritional value
AGROVOC Term:	Sustainability
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9983

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