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Faridah Hassan and Rosidah Musa and Faizah Rahim and Jamaliah Mohd Yusof and Teo, Carol Boon Chui and Rohiyati Hashim (2012) The influence of brand and the brand image of Taman Negara National Park. In: Taman Negara: towards biodiversity conservation and sustainability. Penerbit Universiti Teknologi MARA Press, Shah Alam, Selangor, pp. 369-408. ISBN 9789673633005