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Muhamad Faireal Ahmad, . and Che Rohani Awang, . and Nor Azlina Saari, . and Rashilah Mohamad, . and Nur Fazliana Md. Noh, . Assessing consumer purchasing decision for breaded patin fillet. pp. 15-22. ISSN 1823-8149
Sharifah Samsiah Mohamad, . and Rashilah Mohamad, . and Nur Fazliana Md. Noh, . and Nor Azlina Saari, . Assessing consumer purchasing intent of MARDIs granola bar: an ethnic analysis. pp. 85-93. ISSN 1823-8149
Nur Fazliana Md. Noh, . and Rashilah Mohamad, . and Sharifah Samsiah Mohamad, . Consumer preferences and purchasing intention towards a new helthy snack product. pp. 123-132. ISSN 1823-8149
Rashilah Mohamad, . and Rosniyana Ahmad, . and Nur Fazliana Md. Noh, . and Nor Azlina Saari, . Consumer purchasing intent of brown rice cookies developed by MARDI. pp. 31-36. ISSN 1823-8149
Rawaida Rusli, . and Nik Rahimah Nik Omar, . and Nur Fazliana Md. Noh, . Consumers perceptions and preferences for traditional cake production technology in Malaysia. pp. 75-83. ISSN 1823-8149
Saiful Bahri Saari, . and Nur Fazliana Md. Noh, . and Hadijah Hassan, . and Rawaida Rusli, . and Nor Zalila Kasron, . Consumers purchase intention towards prebiotic fortified kuini juice: a preliminary study. pp. 51-60. ISSN 1823-8149
Nur Fazliana Md. Noh, . and Rashilah Mohamad, . Ekonomi penternakan rumpai laut di Sabah. pp. 11-17. ISSN 1823-8149
Rawaida Rusli, . and Nur Fazliana Md. Noh, . and Wan Zahidah Wan Zainon, . and Hadijah Hassan, . Marketability of new product development towards minimising market failure: a case of mango fruit leather. pp. 51-60. ISSN 1823-8149
Rashilah Mohamad, . and Normah Ab. Majid, . and Nur Fazliana Md. Noh, . and Mohamad Faireal Ahmad, . Technical efficiency (TE) of small and medium (SME) food enterprise in West Malaysia. pp. 51-55. ISSN 1823-8149
