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Rawaida Rusli, . and Tengku Mohd Ariff Tengku Ahmad, . and Noorlidawati Ab. Halim, . and Chubashini Suntharalingam, . and Abu Kasim Ali, . Competitiveness of Malaysias fruits in the global agricultural and selected export markets: analyses of Revealed Comparative Advantage (RCA) and Comparative Export Performance (CEP). pp. 1-17. ISSN 1823-8149
Normah Ab. Majid, . and Rashilah Mohamad, . and Zairy Z. Abidin, . and Rawaida Rusli, . Consumer preference towards fresh water fish product developed by MARDI. pp. 71-77. ISSN 1823-8149
Rawaida Rusli, . and Nik Rahimah Nik Omar, . and Nur Fazliana Md. Noh, . Consumers perceptions and preferences for traditional cake production technology in Malaysia. pp. 75-83. ISSN 1823-8149
Saiful Bahri Saari, . and Nur Fazliana Md. Noh, . and Hadijah Hassan, . and Rawaida Rusli, . and Nor Zalila Kasron, . Consumers purchase intention towards prebiotic fortified kuini juice: a preliminary study. pp. 51-60. ISSN 1823-8149
Abu Kasim Ali, . and Roslina Ali, . and Wong Hee Kum, . and Rawaida Rusli, . Economic and marketing evaluation of the designer egg industry in Malaysia. pp. 1-6. ISSN 1823-8149
Rawaida Rusli, . and Nur Fazliana Md. Noh, . and Wan Zahidah Wan Zainon, . and Hadijah Hassan, . Marketability of new product development towards minimising market failure: a case of mango fruit leather. pp. 51-60. ISSN 1823-8149
