Green city branding-connecting urban forestry to the big picture

Konijnendijk C.C. Uni. of Copenhagen, . (2010) Green city branding-connecting urban forestry to the big picture. [Proceedings Paper]

Urban forestry has come of age in large parts of the world including Southeast Asia as an integrative approach to planning and managing urban green spaces. However in order for urban forestry to remain high on the political agenda it needs to contribute to the important discourses in modem-day urban politics such as dealing with climate change promoting human health and well-being and competing with other cities to attract investment talent knowledge events and so forth. Many of the contributions of urban green spaces to these agendas can be included in a green city branding strategy. For more than 150 years city governments have turned to green spaces to enhance their attractiveness to residents i.e. tax payers tourists businesses and investors. In the economic political and socio-cultural competition between cities intensified by globalisation green branding has become an important tool to get noticed. The increasing amount of green city competitions and awards shows that green space branding is more popular than ever. Politicians in cities like Chicago and Kuala Lumpur have used extensive tree planting and greening campaigns to promote their cities both nationally and internationally.Green space city branding can take many different shapes and involve highly varying levels of political commitment activity resources and partnership. An attempt will be made to identify key factors for connecting urban forestry to city branding.

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Abstract

Urban forestry has come of age in large parts of the world including Southeast Asia as an integrative approach to planning and managing urban green spaces. However in order for urban forestry to remain high on the political agenda it needs to contribute to the important discourses in modem-day urban politics such as dealing with climate change promoting human health and well-being and competing with other cities to attract investment talent knowledge events and so forth. Many of the contributions of urban green spaces to these agendas can be included in a green city branding strategy. For more than 150 years city governments have turned to green spaces to enhance their attractiveness to residents i.e. tax payers tourists businesses and investors. In the economic political and socio-cultural competition between cities intensified by globalisation green branding has become an important tool to get noticed. The increasing amount of green city competitions and awards shows that green space branding is more popular than ever. Politicians in cities like Chicago and Kuala Lumpur have used extensive tree planting and greening campaigns to promote their cities both nationally and internationally.Green space city branding can take many different shapes and involve highly varying levels of political commitment activity resources and partnership. An attempt will be made to identify key factors for connecting urban forestry to city branding.

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Item Type:	Proceedings Paper
Additional Information:	25 ref.
AGROVOC Term:	Urban forestry
AGROVOC Term:	Globalization
AGROVOC Term:	Climate change
AGROVOC Term:	Branding
AGROVOC Term:	Cities
Geographical Term:	MALAYSIA
Depositing User:	Ms. Suzila Mohamad Kasim
Last Modified:	24 Apr 2025 05:14
URI:	http://webagris.upm.edu.my/id/eprint/11498

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