Product development and novelties for tropical fruits

Varma Vinod K., . (1996) Product development and novelties for tropical fruits. [Proceedings Paper]

The product development for tropical fruits require market research information development of a critical functional expertise and then follow a road map to bring product to market address outstanding issues identify key learning;s and initiate continuous improvement. The formulation and eventual marketing of novelties will also require using tropical fruits for specific functional usage -;flavor color nutrition. Demographics cultural mix of the target market positioning for usage occasion and business value will determine the nature of novelties.

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Abstract

The product development for tropical fruits require market research information development of a critical functional expertise and then follow a road map to bring product to market address outstanding issues identify key learning;s and initiate continuous improvement. The formulation and eventual marketing of novelties will also require using tropical fruits for specific functional usage -;flavor color nutrition. Demographics cultural mix of the target market positioning for usage occasion and business value will determine the nature of novelties.

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Item Type:	Proceedings Paper
Additional Information:	Available at Perpustakaan Sultan Abdul Samad Universiti Putra Malaysia 43400 UPM Serdang Selangor Malaysia. mal SB 359 I61 1996 Vol. 2 Call Number
AGROVOC Term:	Tropical fruits
AGROVOC Term:	Market research
AGROVOC Term:	Product development
AGROVOC Term:	Flavor
AGROVOC Term:	Colour
AGROVOC Term:	Nutrition
AGROVOC Term:	Nutrition
AGROVOC Term:	Passion fruits
AGROVOC Term:	Market segmentation
AGROVOC Term:	Profitability
Geographical Term:	MALAYSIA
Depositing User:	Ms. Suzila Mohamad Kasim
Last Modified:	24 Apr 2025 05:14
URI:	http://webagris.upm.edu.my/id/eprint/12003

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