Investigating sustainable communication strategies for managing coastal erosion among the Terengganu coastal communities, Malaysia

Isma Rosila Ismail, . and Che Hasniza Che Noh, . and Khatijah Omar, . and Junainah Zakaria, . and Adina Roslee, . and Effi Helmy Ariffin, . (2023) Investigating sustainable communication strategies for managing coastal erosion among the Terengganu coastal communities, Malaysia. Journal of Sustainability Science and Management (Malaysia), 18 (10). pp. 19-34. ISSN 2672-7226

The goal of sustainable development is to protect the environment and its ecosystem while relying on the economy to create a stronger society. In order to effectively ensure sustainable development in an environmental setting, community engagement in decision-making is essential. Hence, this study investigates the communication channels used by the communities in the Kuala Nerus region in Terengganu, Malaysia, who have been severely affected by coastal erosion. This multidisciplinary research uses geographic approaches, such as the Digital Shoreline Analysis System, as well as Laswell’s Communication Model, to explore the coastal erosion issue, including its impact on the local community. Qualitative methods, including interviews and observations, were employed alongside a simple random sampling procedure to gather information. The findings underscore the vital role of effective communication in conveying erosion-related issues to relevant authorities. Understanding the communication channels used by the community is crucial for fostering collaboration between residents, experts, and decision-makers. This study reveals that the community employs various communication avenues, including village committees, newspapers, and social media, to voice their concerns. This study can guide coastal management strategies that involve stakeholders and communities in addressing coastal erosion challenges.

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Abstract

The goal of sustainable development is to protect the environment and its ecosystem while relying on the economy to create a stronger society. In order to effectively ensure sustainable development in an environmental setting, community engagement in decision-making is essential. Hence, this study investigates the communication channels used by the communities in the Kuala Nerus region in Terengganu, Malaysia, who have been severely affected by coastal erosion. This multidisciplinary research uses geographic approaches, such as the Digital Shoreline Analysis System, as well as Laswell’s Communication Model, to explore the coastal erosion issue, including its impact on the local community. Qualitative methods, including interviews and observations, were employed alongside a simple random sampling procedure to gather information. The findings underscore the vital role of effective communication in conveying erosion-related issues to relevant authorities. Understanding the communication channels used by the community is crucial for fostering collaboration between residents, experts, and decision-makers. This study reveals that the community employs various communication avenues, including village committees, newspapers, and social media, to voice their concerns. This study can guide coastal management strategies that involve stakeholders and communities in addressing coastal erosion challenges.

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Item Type:	Article
AGROVOC Term:	coastal erosion
AGROVOC Term:	communication
AGROVOC Term:	community involvement
AGROVOC Term:	geographical information systems
AGROVOC Term:	research
AGROVOC Term:	sustainable development
AGROVOC Term:	environmental protection
AGROVOC Term:	environmental impact
AGROVOC Term:	risk management
AGROVOC Term:	communication strategies
Geographical Term:	Malaysia
Uncontrolled Keywords:	Communication channels, community involvement, monsoon, stakeholders, South China Sea
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	26 Jun 2025 06:27
Last Modified:	26 Jun 2025 06:27
URI:	http://webagris.upm.edu.my/id/eprint/1932

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