Citation
Septiani, Vioretta Putri Rizky and Ushada, Mirwan and ., Suharno (2023) Development of Sago-based analog rice using Kansei and value engineering. Pertanika Journal of Science & Technology (Malaysia), 31 (6). pp. 2947-2960. ISSN 2231-8526
Abstract
This study used two product development methods: Kansei and value engineering. Kansei engineering was used to identify and translate consumer psychological impressions or feelings in the form of Kansei words to the design parameters, while value engineering was used to analyze the functional properties by considering cost, reliability, and performance. The consumers determined the priority attributes of analog rice products, namely a good taste, a fluffy and soft texture, as well as a bright color. Three alternative variations of the product development concept were formulated based on these priorities. The concept with the highest value was then concluded as an analog rice produced from 90% Sago flour and 10% MOCAF (Modified Cassava Flour) with a value of 1,131.
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Abstract
This study used two product development methods: Kansei and value engineering. Kansei engineering was used to identify and translate consumer psychological impressions or feelings in the form of Kansei words to the design parameters, while value engineering was used to analyze the functional properties by considering cost, reliability, and performance. The consumers determined the priority attributes of analog rice products, namely a good taste, a fluffy and soft texture, as well as a bright color. Three alternative variations of the product development concept were formulated based on these priorities. The concept with the highest value was then concluded as an analog rice produced from 90% Sago flour and 10% MOCAF (Modified Cassava Flour) with a value of 1,131.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | sago |
| AGROVOC Term: | rice |
| AGROVOC Term: | food analysis |
| AGROVOC Term: | product development |
| AGROVOC Term: | consumers |
| AGROVOC Term: | engineers |
| AGROVOC Term: | product quality |
| AGROVOC Term: | consumer satisfaction |
| Geographical Term: | Indonesia |
| Depositing User: | Ms. Azariah Hashim |
| Date Deposited: | 07 Feb 2025 03:27 |
| Last Modified: | 07 Feb 2025 03:27 |
| URI: | http://webagris.upm.edu.my/id/eprint/2005 |
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