Citation
Nabsiah Abdul Wahid, . Bahulu attraction - what is expected of bahuluas a tourism product. pp. 33-48. ISSN 1985-3890
Abstract
This study questions whether bahulu as an example of traditional food can be marketed as a successful tourism product. To answer this question the study explores tourists food expectations when bahulu is treated as regular food and when it is treated as a tourism product. From analyses of in-depth interview transcriptions with 22 willing tourists the study found that food quality (objective and subjective/perceived) emerged as a top expectation in both cases. The study also managed to identify three components of food quality: sensory functional and symbolic components as specific aspects of bahulu as well as the peripherals that can be considered to add value to the attractiveness of the food as a tourism product.
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Official URL: http://www.fama.gov.my/documents/10157/4f531d80-4e...
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Abstract
This study questions whether bahulu as an example of traditional food can be marketed as a successful tourism product. To answer this question the study explores tourists food expectations when bahulu is treated as regular food and when it is treated as a tourism product. From analyses of in-depth interview transcriptions with 22 willing tourists the study found that food quality (objective and subjective/perceived) emerged as a top expectation in both cases. The study also managed to identify three components of food quality: sensory functional and symbolic components as specific aspects of bahulu as well as the peripherals that can be considered to add value to the attractiveness of the food as a tourism product.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | Tourism |
| AGROVOC Term: | Products |
| AGROVOC Term: | Food consumption |
| AGROVOC Term: | food novelty |
| Geographical Term: | Malaysia |
| Depositing User: | Ms. Suzila Mohamad Kasim |
| Last Modified: | 26 Apr 2025 16:46 |
| URI: | http://webagris.upm.edu.my/id/eprint/22191 |
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