Assessing the poultry farmers' intention to adopt insects as alternative chicken feed

Wong, K. K. S. and Khazali, N. F (2023) Assessing the poultry farmers' intention to adopt insects as alternative chicken feed. Malaysian Journal of Animal Science (Malaysia), 26. pp. 63-72. ISSN 2550-2123

Due to the weakening of the Malaysian ringgit and the rise in global feed prices, the cost of poultry feed has recently risen dramatically in Malaysia. This study investigates the elements that influence farmers' intentions to replace soybeans and corn with insects. The questionnaire survey was completed by 52 poultry farmers using the snowball sampling approach. The Theory of Planned Behaviour and factor analysis were used in this study to examine the impact of farmers' attitudes, subjective norms, and perceived behavioural control on their intention to utilize insects as maize and soybean substitute feed. The component analysis revealed that farmers' views toward substitute feed, subjective standards, and perceived behavioural control are critical factors in explaining their intentions. This study suggested that farmers are eager to accept alternative feed for their farming if the insects used to replace conventional feed are ecologically benign, low-cost, safe, and sustainable.

Full text available from: Official URL: https://mjas.my/mjas-v2/rf/pages/journal/v26i2/8-2...

Abstract

Due to the weakening of the Malaysian ringgit and the rise in global feed prices, the cost of poultry feed has recently risen dramatically in Malaysia. This study investigates the elements that influence farmers' intentions to replace soybeans and corn with insects. The questionnaire survey was completed by 52 poultry farmers using the snowball sampling approach. The Theory of Planned Behaviour and factor analysis were used in this study to examine the impact of farmers' attitudes, subjective norms, and perceived behavioural control on their intention to utilize insects as maize and soybean substitute feed. The component analysis revealed that farmers' views toward substitute feed, subjective standards, and perceived behavioural control are critical factors in explaining their intentions. This study suggested that farmers are eager to accept alternative feed for their farming if the insects used to replace conventional feed are ecologically benign, low-cost, safe, and sustainable.

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Item Type:	Article
AGROVOC Term:	poultry feeding
AGROVOC Term:	insects
AGROVOC Term:	soybeans
AGROVOC Term:	cornea
AGROVOC Term:	factor analysis
AGROVOC Term:	food safety
AGROVOC Term:	sustainability
Geographical Term:	Malaysia
Depositing User:	Ms. Azariah Hashim
Date Deposited:	11 Feb 2026 04:29
Last Modified:	11 Feb 2026 04:29
URI:	http://webagris.upm.edu.my/id/eprint/3202

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