Consumer buying behaviour bowards energy drinks in Malaysia

Fazlin Ali, . and Muhammad Taufik Abdul Rahman, . and Zanurul Huzaima Zainudin, . and Thabet, Omer (2023) Consumer buying behaviour bowards energy drinks in Malaysia. Malaysian Journal of Agricultural Economics (Malaysia), 30 (1). pp. 1-16. ISSN 2756-8288

The busy lives of people worldwide have led to the production and consumption of convenient and readily available food and drinks which can satisfy the need for energy to go on. However, some claim that these processed consumables are not necessarily nutritious and sometimes even harmful to the body, especially energy drinks loaded with a vast amount of sugar. This paper investigates consumer buying behaviour towards consuming two types of energy drinks, i.e., artificial and herbal energy drinks. Questionnaire surveys were used to collect the data from 450 respondents among the urban area residents in Selangor and Kuala Lumpur. Chi-square analyses were conducted to see the relationship between the demographic profiles of consumer buying behaviour towards energy drinks, showing a significant value of .000 for artificial energy drinks and .023 for herbal energy drinks. Whilst factor analysis were run to examine the factors influencing consumer buying behaviour toward energy drinks. The data reveal that lifestyle, age, preferences, price, and customer trust impact consumers' energy drink purchasing decisions. To improve the production of herbal energy drinks so they may be sold at a reduced price, manufacturers should be honest about the ingredients of artificial or herbal energy drinks.

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Abstract

The busy lives of people worldwide have led to the production and consumption of convenient and readily available food and drinks which can satisfy the need for energy to go on. However, some claim that these processed consumables are not necessarily nutritious and sometimes even harmful to the body, especially energy drinks loaded with a vast amount of sugar. This paper investigates consumer buying behaviour towards consuming two types of energy drinks, i.e., artificial and herbal energy drinks. Questionnaire surveys were used to collect the data from 450 respondents among the urban area residents in Selangor and Kuala Lumpur. Chi-square analyses were conducted to see the relationship between the demographic profiles of consumer buying behaviour towards energy drinks, showing a significant value of .000 for artificial energy drinks and .023 for herbal energy drinks. Whilst factor analysis were run to examine the factors influencing consumer buying behaviour toward energy drinks. The data reveal that lifestyle, age, preferences, price, and customer trust impact consumers' energy drink purchasing decisions. To improve the production of herbal energy drinks so they may be sold at a reduced price, manufacturers should be honest about the ingredients of artificial or herbal energy drinks.

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Item Type:	Article
AGROVOC Term:	consumption
AGROVOC Term:	consumers
AGROVOC Term:	prices
AGROVOC Term:	factor analysis
AGROVOC Term:	urban population
AGROVOC Term:	sugar
AGROVOC Term:	nutrition
Geographical Term:	Malaysia
Depositing User:	Mr. Khoirul Asrimi Md Nor
Date Deposited:	23 Feb 2026 02:20
Last Modified:	23 Feb 2026 02:20
URI:	http://webagris.upm.edu.my/id/eprint/3732

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