Citation
Kumari, Laxmi and Sood, Meenakshi and Gupta, Sandhya (2022) Maintenance of tobacco abstinence-effect of anti-tobacco propaganda (media) messages. Pertanika Journal of Social Science and Humanities (Malaysia), 30 (1). 307 - 340. ISSN 0128-7702
Abstract
Anti-tobacco propaganda media (television, radio, print media and internet media) messages promote knowledge regarding the ill effect of tobacco on the human body as well as increase the negative attitude towards tobacco. However, their role in maintaining tobacco abstinence is not explored much. This review summarizes the effect of anti-tobacco propaganda (media) messages on the maintenance of tobacco abstinence; the influence of different types of anti-tobacco propaganda (media) messages on tobacco users and non-users. Tobacco users and recent quitters are not benefiting from these anti-tobacco propaganda and media messages. The graphic pictorial warnings were found to have more influence over increasing knowledge, changing attitude, enhancing quit attempts, quit intentions, and motivation to quit. However, it is also noticed that these anti-tobacco propaganda media messages have a boomerang effect on tobacco users. These media propaganda messages sometimes act as a cue for tobacco users and make them relapse. Many studies in the past have shown that these media messages positively impact the quitting process but, again, remained significant to the first attempt only. Hence, these messages have not been found to be very effective in maintaining tobacco abstinence among tobacco users. The exposure and frequency of the anti-tobacco propaganda (media) messages matter. Pro-tobacco advertisements can neutralize the effect of anti-tobacco propaganda messages. Although, anti-tobacco propaganda (media) messages play a crucial role in modifying tobacco-related behaviour.
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Abstract
Anti-tobacco propaganda media (television, radio, print media and internet media) messages promote knowledge regarding the ill effect of tobacco on the human body as well as increase the negative attitude towards tobacco. However, their role in maintaining tobacco abstinence is not explored much. This review summarizes the effect of anti-tobacco propaganda (media) messages on the maintenance of tobacco abstinence; the influence of different types of anti-tobacco propaganda (media) messages on tobacco users and non-users. Tobacco users and recent quitters are not benefiting from these anti-tobacco propaganda and media messages. The graphic pictorial warnings were found to have more influence over increasing knowledge, changing attitude, enhancing quit attempts, quit intentions, and motivation to quit. However, it is also noticed that these anti-tobacco propaganda media messages have a boomerang effect on tobacco users. These media propaganda messages sometimes act as a cue for tobacco users and make them relapse. Many studies in the past have shown that these media messages positively impact the quitting process but, again, remained significant to the first attempt only. Hence, these messages have not been found to be very effective in maintaining tobacco abstinence among tobacco users. The exposure and frequency of the anti-tobacco propaganda (media) messages matter. Pro-tobacco advertisements can neutralize the effect of anti-tobacco propaganda messages. Although, anti-tobacco propaganda (media) messages play a crucial role in modifying tobacco-related behaviour.
Additional Metadata
| Item Type: | Article |
|---|---|
| AGROVOC Term: | tobacco |
| AGROVOC Term: | propaganda |
| AGROVOC Term: | media production |
| AGROVOC Term: | communication |
| AGROVOC Term: | mass media |
| AGROVOC Term: | behaviour |
| AGROVOC Term: | knowledge |
| AGROVOC Term: | attitudes |
| Geographical Term: | India |
| Uncontrolled Keywords: | Abstinence maintenance, adolescents, anti-tobacco advertisements, anti-tobacco campaign, cessation, quit attempts |
| Depositing User: | Ms. Azariah Hashim |
| Date Deposited: | 16 Jun 2026 01:43 |
| Last Modified: | 16 Jun 2026 01:43 |
| URI: | http://webagris.upm.edu.my/id/eprint/3762 |
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