Impacts and measures Covid-19 pandemic and tourism industry in Sabah

Chan, Jennifer Kim Lian and Jaratin Lily and Sidah Idris and Andi Tamsang Andi Kele. (2022) Impacts and measures Covid-19 pandemic and tourism industry in Sabah. Journal of Sustainability Science and Management (Malaysia), 17 (8). pp. 1-21. ISSN 2672-7226

The COVID-19 pandemic has had a significant adverse influence on the country’s economic and social situation, especially with regard to the tourism industry. This study examines the implications of the global pandemic on the tourism industry in Sabah, the study will consider the impact of the movement control order (MCO) and other mitigating measures adopted by tourism industry players. The survey and focus group findings indicate that the pandemic has had a significant impact on the tourism industry in the state, compelling operators and policymakers to re-evaluate current response strategies. The adoption of the MCO in response to the pandemic has resulted in business interruptions and income loss for tourism industry service-providers, with most of them losing more than 80% of their revenues. Diversification is one of the strategies used by operators in the industry to ensure long- and short-term viability. Meanwhile, a government vaccination program is a long-term strategy aimed at ensuring that the tourism sector in Sabah can return to normalcy. As with any study, this study too has limitations in terms of the number of industry sectors studied and sample size used to collect data.

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Abstract

The COVID-19 pandemic has had a significant adverse influence on the country’s economic and social situation, especially with regard to the tourism industry. This study examines the implications of the global pandemic on the tourism industry in Sabah, the study will consider the impact of the movement control order (MCO) and other mitigating measures adopted by tourism industry players. The survey and focus group findings indicate that the pandemic has had a significant impact on the tourism industry in the state, compelling operators and policymakers to re-evaluate current response strategies. The adoption of the MCO in response to the pandemic has resulted in business interruptions and income loss for tourism industry service-providers, with most of them losing more than 80% of their revenues. Diversification is one of the strategies used by operators in the industry to ensure long- and short-term viability. Meanwhile, a government vaccination program is a long-term strategy aimed at ensuring that the tourism sector in Sabah can return to normalcy. As with any study, this study too has limitations in terms of the number of industry sectors studied and sample size used to collect data.

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Item Type:	Article
AGROVOC Term:	tourism
AGROVOC Term:	economic impact
AGROVOC Term:	public health
AGROVOC Term:	pandemics
AGROVOC Term:	data collection
AGROVOC Term:	questionnaires
AGROVOC Term:	sampling
AGROVOC Term:	managers
AGROVOC Term:	policy innovation
AGROVOC Term:	sustainable development
Geographical Term:	Malaysia
Depositing User:	Nor Hasnita Abdul Samat
Date Deposited:	19 Feb 2025 03:13
Last Modified:	19 Feb 2025 07:32
URI:	http://webagris.upm.edu.my/id/eprint/406

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