Port digitalisation: technology readiness assessment and segmentation profile of Malaysian port operators

Hadijah Iberahim, . and Nor Zubaidah Albashri, . and Izyan Ezzaty Warnoh, . and Aisyah Rushdan, . and Matsuura, Yoshiyuki (2024) Port digitalisation: technology readiness assessment and segmentation profile of Malaysian port operators. Journal of Sustainability Science and Management (Malaysia), 19 (11). pp. 104-122. ISSN 2672-7226

This study addresses the critical gap in understanding how digital technologies impact operational efficiency in international trade ports. With a specific focus on a major Malaysian port, the research examines the adoption of the E-Gate Pass system among 157 port terminal employees. Utilising the Technology Readiness Index (TRI) 16-item scale, the study evaluates employees’ attitudes towards technology-based work processes and their readiness to integrate these technologies. Findings from K-Means Clustering reveal distinct technology readiness profiles among employees: Explorers, pioneers, laggards, sceptics, and paranoids. These profiles are pivotal in understanding the factors inhibiting or motivating digital technology adoption. The study’s results indicate a moderate level of readiness among surveyed port operators, providing key insights into strategies to enhance digital technology adoption and improve port operational efficiency and competitiveness.

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Abstract

This study addresses the critical gap in understanding how digital technologies impact operational efficiency in international trade ports. With a specific focus on a major Malaysian port, the research examines the adoption of the E-Gate Pass system among 157 port terminal employees. Utilising the Technology Readiness Index (TRI) 16-item scale, the study evaluates employees’ attitudes towards technology-based work processes and their readiness to integrate these technologies. Findings from K-Means Clustering reveal distinct technology readiness profiles among employees: Explorers, pioneers, laggards, sceptics, and paranoids. These profiles are pivotal in understanding the factors inhibiting or motivating digital technology adoption. The study’s results indicate a moderate level of readiness among surveyed port operators, providing key insights into strategies to enhance digital technology adoption and improve port operational efficiency and competitiveness.

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Item Type:	Article
AGROVOC Term:	international trade
AGROVOC Term:	technology adoption
AGROVOC Term:	digital technology
AGROVOC Term:	employee attitude
Geographical Term:	Malaysia
Depositing User:	Mr. Khoirul Asrimi Md Nor
Date Deposited:	15 Jul 2026 03:04
Last Modified:	16 Jul 2026 14:49
URI:	http://webagris.upm.edu.my/id/eprint/4817

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