Consumer’s purchase intention and consumption of convenience food: the role of socio-demographic and economic determinants

Imtiyaz, H. and Soni, P. and Yukongdi, V. (2022) Consumer’s purchase intention and consumption of convenience food: the role of socio-demographic and economic determinants. Food Research (Malaysia), 6 (4). 68 -82. ISSN 2550-2166

The research aimed to examine the relationship between marital status, gender, age, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The confirmatory factor analysis and structural equation modelling were adopted to analyse the data obtained from 501 consumers. The confirmatory factor analysis indicates the good internal consistency and reliability of scale items as well as confirmed the convergent and discriminant validity of the constructs. The fit indices demonstrated adequate fit of measurement and structural models. The path analysis of the structural model highlights the positive relationship between marital status, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The gender and age of consumers were not linked with the purchase intention of convenience food. The path analysis of the structural model also revealed that marital status was the most important determinant, followed by food price, meal pattern, family income, employment status and food availability influencing purchase intention and consumption of convenience food.

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Abstract

The research aimed to examine the relationship between marital status, gender, age, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The confirmatory factor analysis and structural equation modelling were adopted to analyse the data obtained from 501 consumers. The confirmatory factor analysis indicates the good internal consistency and reliability of scale items as well as confirmed the convergent and discriminant validity of the constructs. The fit indices demonstrated adequate fit of measurement and structural models. The path analysis of the structural model highlights the positive relationship between marital status, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The gender and age of consumers were not linked with the purchase intention of convenience food. The path analysis of the structural model also revealed that marital status was the most important determinant, followed by food price, meal pattern, family income, employment status and food availability influencing purchase intention and consumption of convenience food.

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Item Type:	Article
AGROVOC Term:	convenience foods > convenience foods Prefer using prepared foodsprepared foods
AGROVOC Term:	processed foods
AGROVOC Term:	questionnaires
AGROVOC Term:	sampling
AGROVOC Term:	data analysis
AGROVOC Term:	data collection
AGROVOC Term:	consumers
AGROVOC Term:	food choice > food choice Prefer using feeding preferencesfeeding preferences
AGROVOC Term:	willingness to purchase > willingness to purchase Prefer using willingness to paywillingness to pay
Geographical Term:	Thailand
Depositing User:	Ms. Azariah Hashim
Date Deposited:	11 Oct 2024 08:57
Last Modified:	11 Oct 2024 08:57
URI:	http://webagris.upm.edu.my/id/eprint/648

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