Environmental service quality for Malaysian Marine Parks: tourist satisfaction comparative analysis

Norlida Hanim Mohd Salleh, . and Redzuan Othman, . and Tamat Sarmidi, . and Jamal Othman, . and Kalsom Zakaria, . Environmental service quality for Malaysian Marine Parks: tourist satisfaction comparative analysis. pp. 79-86. ISSN 1823-8556

This research intends to evaluate the importance and satisfaction level of tourists in regard to the environmental service quality offered by marine parks namely Tioman Island Marine Park (TIMP) Redang Island Marine Park (RIMP) and Payar Island Marine Park (PIMP). The measurement of importance and satisfaction is based on mean analysis of both the importance mean (estimated/ expected mean) and perceived mean (satisfaction mean). The difference between these mean values signifies gap value. In explaining the existence of difference the gap analysis in this research is assisted by the paired t-test analysis. If the result is significant this indicates that the tourists get what they expected from their visits. However if the result is not significant it must be ascertained as to whether their visits fulfilled their expectations or otherwise. Research results show that all tourists express the importance of and satisfaction towards the environmental service quality offered by all the three marine parks i.e. TIMP RIMP and PIMP. Overall all the marine parks are important and satisfying. Nonetheless there is a difference between the mean values in the gap analysis and the paired t-test. Gap analysis shows that the mean values for most of the environmental service quality under study are negative for TIMP but positive for RIMP PIMP and for the overall marine parks. This indicates that when the three marine parks are evaluated separately tourist satisfaction differs. However in general most of the tourists are satisfied with the environmental services offered. The tourist overall satisfaction index shows that the highest satisfaction goes to RIMP at 86.8 percent followed by TIMP at 70.3 percent and PIMP at 67.0 percent.

Full text available from: Official URL: http://jssm.umt.edu.my/files/2012/05/11-Environmen...

Abstract

This research intends to evaluate the importance and satisfaction level of tourists in regard to the environmental service quality offered by marine parks namely Tioman Island Marine Park (TIMP) Redang Island Marine Park (RIMP) and Payar Island Marine Park (PIMP). The measurement of importance and satisfaction is based on mean analysis of both the importance mean (estimated/ expected mean) and perceived mean (satisfaction mean). The difference between these mean values signifies gap value. In explaining the existence of difference the gap analysis in this research is assisted by the paired t-test analysis. If the result is significant this indicates that the tourists get what they expected from their visits. However if the result is not significant it must be ascertained as to whether their visits fulfilled their expectations or otherwise. Research results show that all tourists express the importance of and satisfaction towards the environmental service quality offered by all the three marine parks i.e. TIMP RIMP and PIMP. Overall all the marine parks are important and satisfying. Nonetheless there is a difference between the mean values in the gap analysis and the paired t-test. Gap analysis shows that the mean values for most of the environmental service quality under study are negative for TIMP but positive for RIMP PIMP and for the overall marine parks. This indicates that when the three marine parks are evaluated separately tourist satisfaction differs. However in general most of the tourists are satisfied with the environmental services offered. The tourist overall satisfaction index shows that the highest satisfaction goes to RIMP at 86.8 percent followed by TIMP at 70.3 percent and PIMP at 67.0 percent.

[error in script]

Item Type:	Article
AGROVOC Term:	Marine parks
AGROVOC Term:	Protected areas
AGROVOC Term:	Tourism
AGROVOC Term:	Evaluation
AGROVOC Term:	Ecosystems
AGROVOC Term:	Environment
AGROVOC Term:	Quality
AGROVOC Term:	Public perception
AGROVOC Term:	Environmental management
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:54
URI:	http://webagris.upm.edu.my/id/eprint/8738

Actions (login required)

View Item