Nutritional menu of eatery make consumer able to select healthy food

Muhammad Zeeshan Zafar, . and Noor Azmi Hashim, . and Fairol Halim, . Nutritional menu of eatery make consumer able to select healthy food. pp. 2351-2365. ISSN 0128-7702

The present study has investigated consumers intention towards the selection of healthy food with nutritional information menu. Traffic lights symbols and health claims were used to inform consumer regarding nutritional information. With these two variables consumer attitude was taken as mediator to develop relation with consumer intention for healthy food selection. Big five personality traits were involved because likes and dislikes of food most often reflect individuals personality characteristics. The sample size was 948. For analysis structural equation modeling was used. Result revealed that health claims better impact on the respondent to consult nutritional menu at the time of placing an order in restaurants. Whereas traffic lights symbols though have a positive and significant effect but less than the influence of health claims. There were only two personality traits which were moderated conscientiousness and agreeableness. The outcome of the study indicated that full-service restaurants should focus on designing precise effective and informative nutritional menu for nutritional awareness of consumers.

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Abstract

The present study has investigated consumers intention towards the selection of healthy food with nutritional information menu. Traffic lights symbols and health claims were used to inform consumer regarding nutritional information. With these two variables consumer attitude was taken as mediator to develop relation with consumer intention for healthy food selection. Big five personality traits were involved because likes and dislikes of food most often reflect individuals personality characteristics. The sample size was 948. For analysis structural equation modeling was used. Result revealed that health claims better impact on the respondent to consult nutritional menu at the time of placing an order in restaurants. Whereas traffic lights symbols though have a positive and significant effect but less than the influence of health claims. There were only two personality traits which were moderated conscientiousness and agreeableness. The outcome of the study indicated that full-service restaurants should focus on designing precise effective and informative nutritional menu for nutritional awareness of consumers.

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Item Type:	Article
AGROVOC Term:	Nutritional assessment of foods
AGROVOC Term:	Health diets
AGROVOC Term:	Food nutrient content
AGROVOC Term:	Sampling
AGROVOC Term:	Questionnaires
AGROVOC Term:	Surveys
AGROVOC Term:	Interviews
AGROVOC Term:	Data analysis
AGROVOC Term:	Consumer behaviour
AGROVOC Term:	Food quality
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9383

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