The appraisal system in greenpeace food campaigns

Maya Fitri Faoziah, . and Untung Yuwono, . The appraisal system in greenpeace food campaigns. pp. 3089-3108. ISSN 0128-7702

Since food is a necessity for human life there have been many innovations aimed at speeding up food production. However these innovations can have negative effects on the environment and thus the overall food system. Greenpeace a non-governmental organization creates food campaigns that include online materials touting a better food system naming bad corporations and asking readers or supporters to join the campaigns. This study analyzes Greenpeaces attitude in evaluating the environment using Halliday and Matthiessens transitivity system and Martin and Whites appraisal framework. The research was conducted using UAM CorpusTool software to perform a quantitative analysis of the data in terms of transitivity and appraisal. The results show that Greenpeaces food campaigns contain judgments as the most frequent appraisal in material clauses and relational clauses. These judgments concern how entities processes and innovations affect the environment.

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Abstract

Since food is a necessity for human life there have been many innovations aimed at speeding up food production. However these innovations can have negative effects on the environment and thus the overall food system. Greenpeace a non-governmental organization creates food campaigns that include online materials touting a better food system naming bad corporations and asking readers or supporters to join the campaigns. This study analyzes Greenpeaces attitude in evaluating the environment using Halliday and Matthiessens transitivity system and Martin and Whites appraisal framework. The research was conducted using UAM CorpusTool software to perform a quantitative analysis of the data in terms of transitivity and appraisal. The results show that Greenpeaces food campaigns contain judgments as the most frequent appraisal in material clauses and relational clauses. These judgments concern how entities processes and innovations affect the environment.

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Item Type:	Article
AGROVOC Term:	Food
AGROVOC Term:	Food production
AGROVOC Term:	Evaluation
AGROVOC Term:	non-governmental organizations
AGROVOC Term:	Attitudes
AGROVOC Term:	Food processing
AGROVOC Term:	Innovation
AGROVOC Term:	Environmental impact
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9532

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