Where to eat: exploring silver consumer restaurant dining choice in Malaysia

Mohhidin Othman, . and Lalitha Ganesan, . and Sharifah Azizah Haron, . and Farah Adibah Che Ishak, . and Ainul Zakiah Abu Bakar, . Where to eat: exploring silver consumer restaurant dining choice in Malaysia. pp. 3297-3317. ISSN 0128-7702

Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14 or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food service and location. Data are visually mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs.

Full text available from: Official URL: http://www.pertanika.upm.edu.my/resources/files/Pe...

Abstract

Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14 or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food service and location. Data are visually mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs.

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Item Type:	Article
AGROVOC Term:	Restaurants
AGROVOC Term:	Consumer behaviour
AGROVOC Term:	Interviews
AGROVOC Term:	Consumers
AGROVOC Term:	Senior citizens
AGROVOC Term:	Age groups
AGROVOC Term:	Elderly
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Food preferences
AGROVOC Term:	Food choice
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9533

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