Evaluation of the Women Economic Development (WEDA) programme in developing women entrepreneurship in Sarikei Sarawak

Norsida Man, . Evaluation of the Women Economic Development (WEDA) programme in developing women entrepreneurship in Sarikei Sarawak. pp. 57-69. ISSN 1823-8149

Woman entrepreneurs in Malaysia have increased significantly since independence and a handful of them have even succeeded in establishing and managing huge businesses in the country. In line with the government indigenous women entrepreneurship empowerment objectives the Women Economic Development (WEDA) programme under the Department of Agriculture Sarikei Division of Sarawak was established to strengthen the entrepreneurial potential of local women. In this study 30 female participants from the WEDA programme were involved. The CIPP ( Context Input Process and Product) Model Evaluation was used to assess the programmes effectiveness towards women participants in entrepreneurship especially those involved in agriculture-based activities. The majority of the respondents was Ibans with the age group ranged from 36 to 45 years. The target component one (Women Entrepreneurs Development) managed to achieve only 35 of the target as measured by the changes in total sales and net profit after participating in WEDA programme while target component two (Family Income Diversification) managed to achieve 15 of the set target. The results however suggest that participants drive for success is not raised to a greater extent and there is a lack of effort due to the high cost of operation weather conditions and marketing problems. However the participants felt the positive changes especially in business knowledge skill acquisition and entrepreneurial operations.

Full text available from: Official URL: http://etmr.mardi.gov.my/Content/07-%20Norsida%20M...

Abstract

Woman entrepreneurs in Malaysia have increased significantly since independence and a handful of them have even succeeded in establishing and managing huge businesses in the country. In line with the government indigenous women entrepreneurship empowerment objectives the Women Economic Development (WEDA) programme under the Department of Agriculture Sarikei Division of Sarawak was established to strengthen the entrepreneurial potential of local women. In this study 30 female participants from the WEDA programme were involved. The CIPP ( Context Input Process and Product) Model Evaluation was used to assess the programmes effectiveness towards women participants in entrepreneurship especially those involved in agriculture-based activities. The majority of the respondents was Ibans with the age group ranged from 36 to 45 years. The target component one (Women Entrepreneurs Development) managed to achieve only 35 of the target as measured by the changes in total sales and net profit after participating in WEDA programme while target component two (Family Income Diversification) managed to achieve 15 of the set target. The results however suggest that participants drive for success is not raised to a greater extent and there is a lack of effort due to the high cost of operation weather conditions and marketing problems. However the participants felt the positive changes especially in business knowledge skill acquisition and entrepreneurial operations.

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Item Type:	Article
AGROVOC Term:	Entrepreneurship
AGROVOC Term:	women's participation
AGROVOC Term:	programmes
AGROVOC Term:	Evaluation techniques
AGROVOC Term:	Skill training
AGROVOC Term:	Industrial agriculture
AGROVOC Term:	Indigenous knowledge
AGROVOC Term:	Economic development
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9744

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