Consumer perceived value satisfaction and loyalty on agriculture brand

Rozhan Abu Dardak, . and Farzana Quoquab Habib, . Consumer perceived value satisfaction and loyalty on agriculture brand. pp. 79-87. ISSN 1823-8149

Researchers and managers today are focusing on customer loyalty perceived value and satisfaction yet little is known regarding these relationships in the agriculture food sector. This study was to examine the relationship among customer value satisfaction and loyalty in the agriculture food sector and to identify the relevant dimensions of consumer perceived value in the respective context. The study was carried out using the e-mail survey technique involving 305 respondents. The results showed that there was a strong relationship in customer value towards a brand and loyalty. Brand economic value seem to be more important than emotional and social values in determining customer satisfaction. The other important finding of this study was the impact of satisfaction to customers intention to become loyal. The more customers are satisfied with a brand the more loyal they become and there is a tendency to repurchase the brand. Economic value of a product is important in determining the customer loyalty to a certain brand.

Full text available from: Official URL: http://etmr.mardi.gov.my/Content/09-%20Rozhan%20Ab...

Abstract

Researchers and managers today are focusing on customer loyalty perceived value and satisfaction yet little is known regarding these relationships in the agriculture food sector. This study was to examine the relationship among customer value satisfaction and loyalty in the agriculture food sector and to identify the relevant dimensions of consumer perceived value in the respective context. The study was carried out using the e-mail survey technique involving 305 respondents. The results showed that there was a strong relationship in customer value towards a brand and loyalty. Brand economic value seem to be more important than emotional and social values in determining customer satisfaction. The other important finding of this study was the impact of satisfaction to customers intention to become loyal. The more customers are satisfied with a brand the more loyal they become and there is a tendency to repurchase the brand. Economic value of a product is important in determining the customer loyalty to a certain brand.

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Item Type:	Article
AGROVOC Term:	Brands
AGROVOC Term:	Agricultural products
AGROVOC Term:	Consumer surveys
AGROVOC Term:	Questionnaires
AGROVOC Term:	Consumer preferences
AGROVOC Term:	Social values
AGROVOC Term:	Economic value
AGROVOC Term:	Acceptability
Depositing User:	Mr. AFANDI ABDUL MALEK
Last Modified:	24 Apr 2025 00:55
URI:	http://webagris.upm.edu.my/id/eprint/9746

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